PR ETC

  • Amith Prabhu: Thank you for the care!

    Amith Prabhu: Thank you for the care! Posted on 25 Apr,2016 | under PR ETC Starting next week, this column will continue under a new name on India’s first independent and exclusive reputation management portal, writes Amith Prabhu

  • Amith Prabhu: PR in India has indeed come of age

    Amith Prabhu: PR in India has indeed come of age Posted on 18 Apr,2016 | under PR There is still a long way to go as the market matures and a large focus is put on digital marketing and crisis management like it is done in more evolved markets, Amith Prabhu

  • Amith Prabhu: PR is never about great products alone but about great storytelling

    Amith Prabhu: PR is never about great products alone but about great storytelling Posted on 12 Apr,2016 | under PR If done properly earned media can achieve much more for a product than paid media can, writes Amith Prabhu

  • Amith Prabhu: Smart communities will be the bedrock of PR

    Amith Prabhu: Smart communities will be the bedrock of PR Posted on 28 Mar,2016 | under PR ETC The next stage of evolution of PR will be linked to how well professionals rally communities around, writes Amith Prabhu

  • Amith Prabhu: What are CCOs doing to transform enterprises?

    Amith Prabhu: What are CCOs doing to transform enterprises? Posted on 21 Mar,2016 | under PR ETC The CCO of today is at a critical inflection point, notes the Arthur W Page Society’s 53-page report on the role of Chief Communications Officers, writes Amith Prabhu

  • Amith Prabhu: Of uncomfortable situations and more

    Amith Prabhu: Of uncomfortable situations and more Posted on 14 Mar,2016 | under PR ETC Of every five CVs I get, I know that four do not make the cut, writes Amith Prabhu

  • Amith Prabhu: How do we make things better?

    Amith Prabhu: How do we make things better? Posted on 07 Mar,2016 | under PR Public Relations companies are not putting enough effort to raise the bar and make things better, writes Amith Prabhu

  • Amith Prabhu: Securing a better future

    Amith Prabhu: Securing a better future Posted on 29 Feb,2016 | under PR How will new recruits get any better if we do not invest time and resources collectively to make them get better, writes Amith Prabhu

  • Amith Prabhu: Universal Service Obligation in Public Relations

    Amith Prabhu: Universal Service Obligation in Public Relations Posted on 22 Feb,2016 | under PR We need to change the game and tap into very bright talent that is hiding in Tier 3 cities because of lack of exposure and limited opportunity, writes Amith Prabhu

  • Amith Prabhu: Couples in PR & Corp Comm

    Amith Prabhu: Couples in PR & Corp Comm Posted on 15 Feb,2016 | under PR ETC Love is in the air, and Amith Prabhu lists fourteen couples from various PR consultancies and corporate communications responsibilities

  • Leaving a Legacy

    Leaving a Legacy Posted on 01 Feb,2016 | under PR ETC How many of us work to leave a legacy and how many of us aim to create lasting legacies, asks Amith Prabhu

  • Amith Prabhu: 16 things we hope to see in Indian PR this year

    Amith Prabhu: 16 things we hope to see in Indian PR this year Posted on 25 Jan,2016 | under PR A listing of 16 things one hopes to see happen in the Indian PR world this year from Amith Prabhu

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