BY INVITATION

Guest Article: Adventures in an accelerated world Posted on 14 Dec,2012 | under BY INVITATION Accelerated change is not just a technological issue; it has to be looked at as a cultural phenomenon, writes Shaleen Sharma

Amith Prabhu: PR frat needs a Goafest-like event Posted on 25 Apr,2012 | under BY INVITATION There should be a PR award that enables entries to compete in the global arena. There is a major vacuum that needs to be filled and no one can help us on this but ourselves

[PR Channel] Sports PR: A new wave of specialization Posted on 27 Mar,2012 | under BY INVITATION The key in sports PR is to strike the right balance between meeting media’s expectations of receiving quality material on the sport and sportspersons, and to ensure the corporate involvement is sustained, feels Neha Mathur Rastogi.

[PR Channel] Indian PR industry – gearing up to absorb new opportunities Posted on 01 Mar,2012 | under BY INVITATION Long after carving out its own niche, the Indian PR industry must now redefine its horizons, says Valerie Pinto.

[PR Channel] ‘Industry resilient in times of turmoil’ Posted on 03 Feb,2012 | under BY INVITATION Companies have realized that investing in PR campaigns and sending out the right messages is critical for business recovery after an economic downturn, says Nitin Mantri.

[PR Channel] Young PR professionals need a reality check Posted on 23 Jan,2012 | under BY INVITATION The intellectual growth of PR professionals has been inverse to that of India’s economic growth rate, particularly so in the past few years

[PR Channel] Flashmobs & guerrilla PR in the digital world Posted on 16 Jan,2012 | under BY INVITATION In connecting the dots with these sweeping phenomena, we as public relations and digital communications practitioners can seek inspiration, think above and be even more creative in what we do.

Rahat Beri: New realities of public relations in India Posted on 09 Jan,2012 | under BY INVITATION Percept Profile’s Rahat Beri on the transformation of PR in India, and the need to adjust to this paradigm shift.

[PR Channel] The digital revolution: Opportunities for PR Posted on 02 Jan,2012 | under BY INVITATION Luna Biswas says that communication agencies need to make two elementary changes in their outlook towards the digital space… The current approach of engagement with social media is dangerously short-sighted.

The power of Public Relations: Ajay Kakar Posted on 26 Dec,2011 | under BY INVITATION So, while PR is about press relations, it is also about influencing the influencer. It’s about creating credibility and about credible ways of influencing people to act

[PR Channel] What journalists want: The 10 commandments for PR folks Posted on 15 Dec,2011 | under BY INVITATION Ashraf Engineer has been there (journalism) and is now on the ‘other side’ (PR). Who better than to tell it like it is?

[PR Channel | By Invitation] CSR: More than PR, pursuing competitive advantage in the long run Posted on 13 Dec,2011 | under BY INVITATION Corporate social responsibility can become a source of tremendous social progress, as the business applies its considerable resources, expertise, and insights to activities that benefit society