PR

  • Amith Prabhu: Getting professionals together is just half the work done

    Amith Prabhu: Getting professionals together is just half the work done Posted on 15 Sep,2014 | under PR The goal is that, by the time we are at the fifth edition of Praxis we are able to have a mechanism and structure in place to offer accreditation for Indian professionals, writes Amith Prabhu

  • Amith Prabhu: Public Reputation in Politics

    Amith Prabhu: Public Reputation in Politics Posted on 08 Sep,2014 | under PR A public reputation mandate for a politician encapsulates the gamut of communications solutions and there are specialist firms emerging to offer just that, notes Amith Prabhu

  • Amith Prabhu: The Public Reputation Alphabet

    Amith Prabhu: The Public Reputation Alphabet Posted on 01 Sep,2014 | under PR A list of 26 things brands and their custodians need to bear in mind in order to protect and enhance the reputation of the gems under their care, courtesy Amith Prabhu

  • Amith Prabhu: Public Reputation cannot be built in a day

    Amith Prabhu: Public Reputation cannot be built in a day Posted on 25 Aug,2014 | under PR Some clients need to be trained on an understanding of Public Reputation and there needs to be a training programme for clients who do not have a background in PR firms or good corporate communications, writes Amith Prabhu

  • Amith Prabhu: Why is Public Reputation Management widely misunderstood

    Amith Prabhu: Why is Public Reputation Management widely misunderstood Posted on 18 Aug,2014 | under PR Many clients find it hard to believe that Public Reputation Management is a science and not just an art of charming and buttering which may have been the case 20 years ago, writes Amith Prabhu

  • Amith Prabhu: From Public Relations to Public Reputation

    Amith Prabhu: From Public Relations to Public Reputation Posted on 11 Aug,2014 | under PR The need of the hour is constant refreshing of knowledge and a few good books written by the stalwarts of the business, writes Amith Prabhu

  • Amith Prabhu: The art of Public Relations - it is about practising what we preach

    Amith Prabhu: The art of Public Relations – it is about practising what we preach Posted on 04 Aug,2014 | under PR PR should no longer stand for Public Relations but the ‘R’ should stand for Reputation, writes Amith Prabhu

  • Amith Prabhu: Positioning, Participating and Packaging and a night to remember

    Amith Prabhu: Positioning, Participating and Packaging and a night to remember Posted on 28 Jul,2014 | under PR The day we collectively stop saying PR agency we will be better off in just bringing back the self-esteem that some clients, ad agencies and media have helped to erode, writes Amith Prabhu

  • Amith Prabhu: The vicious PR cycle of education, jobs and salaries

    Amith Prabhu: The vicious PR cycle of education, jobs and salaries Posted on 21 Jul,2014 | under PR There is a major disconnect between college fees, starting salaries and retainers, rues Amith Prabhu

  • Amith Prabhu: Praxis 2014 is slicker, smarter and super

    Amith Prabhu: Praxis 2014 is slicker, smarter and super Posted on 14 Jul,2014 | under PR This year’s Praxis is divided into two parts, writes Amith Prabhu: the conference on afternoon of Day 1 and morning of Day 2 which is the main event and a workshop segment on the evening of Day 2 and morning of Day 3

  • Amith Prabhu: The great PR place to work

    Amith Prabhu: The great PR place to work Posted on 07 Jul,2014 | under PR Building trust, instilling pride and making the experience of working enjoyable is not a difficult ask, it is neither easy, writes Amith Prabhu

  • Amith Prabhu: Whose Cannes Lion is it anyway?

    Amith Prabhu: Whose Cannes Lion is it anyway? Posted on 30 Jun,2014 | under PR Just as PR firms are used by ad agencies to publicise their work, PR firms should use ad agencies to package their work better, writes Amith Prabhu

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