PR

  • Amith Prabhu: Four major international PR events not to miss in 2014

    Amith Prabhu: Four major international PR events not to miss in 2014 Posted on 21 Apr,2014 | under PR For someone with over a decade in the profession, attending an international conference is worthwhile given the exposure to fellow professionals from across the world, writes Amith Prabhu

  • Amith Prabhu: On the campaign trail - so much PR to learn

    Amith Prabhu: On the campaign trail – so much PR to learn Posted on 14 Apr,2014 | under PR Public Relations is paramount in election campaigning as there are multiple internal and external stakeholders to engage with, notes Amith Prabhu

  • Amith Prabhu: The Indian PR scene

    Amith Prabhu: The Indian PR scene Posted on 07 Apr,2014 | under PR There is no authentic estimate of the size and there are varying figures though India has almost all the leading PR firms that have begun operations organically or inorganically, writes Amith Prabhu

  • Amith Prabhu: The Public Relations in the aftermath of the tragedy of MH370

    Amith Prabhu: The Public Relations in the aftermath of the tragedy of MH370 Posted on 31 Mar,2014 | under PR The mess around the missing Malaysian Airlines plane began as an operational disaster and soon tuned into a public relations nightmare, writes Amith Prabhu

  • PRCAI partners AMEC for Measurement Week Posted on 26 Mar,2014 | under NEWS The series will seek to fill the gap between understanding the value of PR measurement and doing something about it

  • Amith Prabhu: Much action for Indian PR frat this year

    Amith Prabhu: Much action for Indian PR frat this year Posted on 24 Mar,2014 | under PR The second half of 2014 seems like an action packed time for the PR fraternity in India with a variety of events happening one after another, writes Amith Prabhu

  • Amith Prabhu: The media gift conundrum

    Amith Prabhu: The media gift conundrum Posted on 10 Mar,2014 | under PR It has become a best practice for some brands but does anyone care to understand if a gift is an ethical thing to do, writes Amith Prabhu

  • Amith Prabhu: 10 years as a PR practitioner

    Amith Prabhu: 10 years as a PR practitioner Posted on 03 Mar,2014 | under PR The Associate Learning Programme at Genesis is about pioneering thinking and Amith Prabhu writes about how he owes a lot of what he has achieved today to the programme

  • FoxyMoron unveils in-house PR vertical Posted on 25 Feb,2014 | under NEWS Leading digital marketing, ideas and media solutions agency FoxyMoron has extended its service offerings by launching its own PR vertical

  • Amith Prabhu: The crucible called Media Lists

    Amith Prabhu: The crucible called Media Lists Posted on 24 Feb,2014 | under PR The absence of updated media lists lead to several journalists receiving calls long after they have moved on from one media outlet to another showing the caller in poor light, writes Amith Prabhu

  • Amith Prabhu: Time to stand up for upright journalism

    Amith Prabhu: Time to stand up for upright journalism Posted on 17 Feb,2014 | under PR There is no better time than now to stand up for upright journalism and no better way than through an annual conference, writes Amith Prabhu

  • Amith Prabhu: The need for an individual membership-driven PR association

    Amith Prabhu: The need for an individual membership-driven PR association Posted on 10 Feb,2014 | under PR All skilled service professions have bodies which one can benefit from by being a member, but in Indian PR, there is no such, rues Amith Prabhu

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