PR

  • Amith Prabhu: The vicious PR cycle of education, jobs and salaries

    Amith Prabhu: The vicious PR cycle of education, jobs and salaries Posted on 21 Jul,2014 | under PR There is a major disconnect between college fees, starting salaries and retainers, rues Amith Prabhu

  • Amith Prabhu: Praxis 2014 is slicker, smarter and super

    Amith Prabhu: Praxis 2014 is slicker, smarter and super Posted on 14 Jul,2014 | under PR This year’s Praxis is divided into two parts, writes Amith Prabhu: the conference on afternoon of Day 1 and morning of Day 2 which is the main event and a workshop segment on the evening of Day 2 and morning of Day 3

  • Amith Prabhu: The great PR place to work

    Amith Prabhu: The great PR place to work Posted on 07 Jul,2014 | under PR Building trust, instilling pride and making the experience of working enjoyable is not a difficult ask, it is neither easy, writes Amith Prabhu

  • Amith Prabhu: Whose Cannes Lion is it anyway?

    Amith Prabhu: Whose Cannes Lion is it anyway? Posted on 30 Jun,2014 | under PR Just as PR firms are used by ad agencies to publicise their work, PR firms should use ad agencies to package their work better, writes Amith Prabhu

  • Amith Prabhu: Is a Cannes PR Lion within our reach? Posted on 23 Jun,2014 | under PR Amith Prabhu on only six entries being entered by two PR firms in India at the Cannes Lions and no PR firm in India or abroad winning the Grand Prix.

  • Amith Prabhu: The elusive Cannes Lion

    Amith Prabhu: The elusive Cannes Lion Posted on 16 Jun,2014 | under PR I will be delighted if an Indian firm wins a Lion at Cannels in the PR category but I will not be surprised if it does not, writes Amith Prabhu

  • Amith Prabhu: HR in Public Relations needs to do the right things to build a better reputation

    Amith Prabhu: HR in Public Relations needs to do the right things to build a better reputation Posted on 09 Jun,2014 | under PR HR folk must wake up and get their act together by consulting employee engagement professionals, CSR specialists and corporate reputation experts, writes Amith Prabhu

  • Amith Prabhu: The exclusivity of exclusives

    Amith Prabhu: The exclusivity of exclusives Posted on 02 Jun,2014 | under PR Can we coin a better term to kill the ambiguity the ‘exclusivity’ term has brought about, asks Amith Prabhu

  • Amith Prabhu: The year flew by and we have a brand new government

    Amith Prabhu: The year flew by and we have a brand new government Posted on 26 May,2014 | under PR On the first anniversary of this column, Amith Prabhu lists his three wishes from the government in the sphere of communications

  • Amith Prabhu: In the end Public Relations won!

    Amith Prabhu: In the end Public Relations won! Posted on 16 May,2014 | under PR Amith Prabhu looks at how the three principal political players from the Public Relations point of view and what they did right or wrong and how they did it.

  • Amith Prabhu: What corporate spokespersons can learn from the Narendra Modi interview on Times Now?

    Amith Prabhu: What corporate spokespersons can learn from the Narendra Modi interview on Times Now? Posted on 12 May,2014 | under PR Some of the techniques used in the interview to Arnab Goswami last week were very clever like the man, notes Amith Prabhu adding that the BJP PM candidate’s mind showed clarity but his body language showed discomfort

  • Adfactors expands Asia operations to Sri Lanka Posted on 09 May,2014 | under NEWS This is Adfactors PR’s third office in Asia outside India after Dubai and Singapore

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