PR

  • Amith Prabhu: Public Reputation cannot be built in a day

    Amith Prabhu: Public Reputation cannot be built in a day Posted on 25 Aug,2014 | under PR Some clients need to be trained on an understanding of Public Reputation and there needs to be a training programme for clients who do not have a background in PR firms or good corporate communications, writes Amith Prabhu

  • Amith Prabhu: Why is Public Reputation Management widely misunderstood

    Amith Prabhu: Why is Public Reputation Management widely misunderstood Posted on 18 Aug,2014 | under PR Many clients find it hard to believe that Public Reputation Management is a science and not just an art of charming and buttering which may have been the case 20 years ago, writes Amith Prabhu

  • Amith Prabhu: From Public Relations to Public Reputation

    Amith Prabhu: From Public Relations to Public Reputation Posted on 11 Aug,2014 | under PR The need of the hour is constant refreshing of knowledge and a few good books written by the stalwarts of the business, writes Amith Prabhu

  • Amith Prabhu: The art of Public Relations - it is about practising what we preach

    Amith Prabhu: The art of Public Relations – it is about practising what we preach Posted on 04 Aug,2014 | under PR PR should no longer stand for Public Relations but the ‘R’ should stand for Reputation, writes Amith Prabhu

  • Amith Prabhu: Positioning, Participating and Packaging and a night to remember

    Amith Prabhu: Positioning, Participating and Packaging and a night to remember Posted on 28 Jul,2014 | under PR The day we collectively stop saying PR agency we will be better off in just bringing back the self-esteem that some clients, ad agencies and media have helped to erode, writes Amith Prabhu

  • Amith Prabhu: The vicious PR cycle of education, jobs and salaries

    Amith Prabhu: The vicious PR cycle of education, jobs and salaries Posted on 21 Jul,2014 | under PR There is a major disconnect between college fees, starting salaries and retainers, rues Amith Prabhu

  • Amith Prabhu: Praxis 2014 is slicker, smarter and super

    Amith Prabhu: Praxis 2014 is slicker, smarter and super Posted on 14 Jul,2014 | under PR This year’s Praxis is divided into two parts, writes Amith Prabhu: the conference on afternoon of Day 1 and morning of Day 2 which is the main event and a workshop segment on the evening of Day 2 and morning of Day 3

  • Amith Prabhu: The great PR place to work

    Amith Prabhu: The great PR place to work Posted on 07 Jul,2014 | under PR Building trust, instilling pride and making the experience of working enjoyable is not a difficult ask, it is neither easy, writes Amith Prabhu

  • Amith Prabhu: Whose Cannes Lion is it anyway?

    Amith Prabhu: Whose Cannes Lion is it anyway? Posted on 30 Jun,2014 | under PR Just as PR firms are used by ad agencies to publicise their work, PR firms should use ad agencies to package their work better, writes Amith Prabhu

  • Amith Prabhu: Is a Cannes PR Lion within our reach? Posted on 23 Jun,2014 | under PR Amith Prabhu on only six entries being entered by two PR firms in India at the Cannes Lions and no PR firm in India or abroad winning the Grand Prix.

  • Amith Prabhu: The elusive Cannes Lion

    Amith Prabhu: The elusive Cannes Lion Posted on 16 Jun,2014 | under PR I will be delighted if an Indian firm wins a Lion at Cannels in the PR category but I will not be surprised if it does not, writes Amith Prabhu

  • Amith Prabhu: HR in Public Relations needs to do the right things to build a better reputation

    Amith Prabhu: HR in Public Relations needs to do the right things to build a better reputation Posted on 09 Jun,2014 | under PR HR folk must wake up and get their act together by consulting employee engagement professionals, CSR specialists and corporate reputation experts, writes Amith Prabhu

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