PR

  • Introducing a new fortnightly column on PR insights - PReamble by Siddhartha Mukherjee

    Introducing a new fortnightly column on PR insights – PReamble by Siddhartha Mukherjee Posted on 23 Apr,2015 | under ADVERTISING Siddhartha Mukherjee is a senior PR industry professional and currently Senior Vice President, Eikona – Earned Media Planning, Audit and Advisory..

  • Amith Prabhu: Why PR is never going to get its due for a long time?

    Amith Prabhu: Why PR is never going to get its due for a long time? Posted on 20 Apr,2015 | under PR When will PR professionals learn to praise an achievement so that the profession gets the recognition it ought to get, asks Amith Prabhu

  • Nitin Mantri appointed President of PRCAI

    Nitin Mantri appointed President of PRCAI Posted on 17 Apr,2015 | under MEDIA Mantri moves from Vice President to President of PRCAI

  • Amith Prabhu: Which are the good PR firms?

    Amith Prabhu: Which are the good PR firms? Posted on 13 Apr,2015 | under PR While there are a few bright sparks that enter the profession every year a large number of entrants lack basic understanding of the business

  • Amith Prabhu: The Aam Aadmi Party just did business

    Amith Prabhu: The Aam Aadmi Party just did business Posted on 06 Apr,2015 | under PR The core AAP voter base does not care about intra-party fights as long as the party they voted for delivers on its promises which the governments has got down to do, notes Amith Prabhu

  • Amith Prabhu: Freedom of Speech and its implications

    Amith Prabhu: Freedom of Speech and its implications Posted on 30 Mar,2015 | under PR Last week, a senior business journalist vented on Twitter by calling a PR firm by name and asking them to get its act together, notes Amith Prabhu

  • Amith Prabhu: Where's the Seat at the table?

    Amith Prabhu: Where’s the Seat at the table? Posted on 23 Mar,2015 | under PR How many communications heads have made attempts to earn the seat at the table by acquiring a business qualification or being able to contribute to the bottomline, asks Amith Prabhu

  • Amith Prabhu: Has Public Relations lost its credibility?

    Amith Prabhu: Has Public Relations lost its credibility? Posted on 16 Mar,2015 | under PR Just as a botched up surgery does not let surgeons lose their credibility. Public relations professionals who work with consultancies and in communications departments largely try and work within an ethical code that is unwritten but understood, writes Amith Prabhu

  • Amith Prabhu on Vinod Mehta: They don't make editors like him anymore

    Amith Prabhu on Vinod Mehta: They don’t make editors like him anymore Posted on 09 Mar,2015 | under PR Though Outlook was owned by a corporate house and had a style that was not very much liked by right-wingers, it definitely brought in a freshness to journalism, writes Amith Prabhu

  • Amith Prabhu: The art of Public Relations is changing

    Amith Prabhu: The art of Public Relations is changing Posted on 02 Mar,2015 | under PR Peer influence, word-of-mouth marketing, new connections are all taking place at these weekend events around the country, notes Amith Prabhu

  • Amith Prabhu: Reputation is not everything. It is the only thing

    Amith Prabhu: Reputation is not everything. It is the only thing Posted on 23 Feb,2015 | under PR Several organisations hire journalists to handle their communications who deal with the storytelling and media relations bit but there is an entire bit of strategy and campaign planning where they lag, writes Amith Prabhu

  • Amith Prabhu: 30 under 30 and what they need to do

    Amith Prabhu: 30 under 30 and what they need to do Posted on 16 Feb,2015 | under PR How many PR professionals across the below-30 and above-30 category innovate or do something remarkably outstanding, asks Amith Prabhu

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