PR

  • Amith Prabhu: What to do when hit by a Reputation Crisis

    Amith Prabhu: What to do when hit by a Reputation Crisis Posted on 15 Dec,2014 | under PR Here’s an eight-step guide to dealing with a crisis with maturity: Be Alert, Admit mistake, Apologise genuinely, Act fair, shun Arrogance, Advertise remedies, Accept criticism, Allow questions

  • Amith Prabhu: People make our business

    Amith Prabhu: People make our business Posted on 08 Dec,2014 | under PR We are only as good as the people who come in to PR and make a difference. The better we are the more respect we will command, writes Amith Prabhu

  • Amith Prabhu: My PR Person of the Year

    Amith Prabhu: My PR Person of the Year Posted on 01 Dec,2014 | under PR The way Narendra Modi has managed the perception of his six months in power is a case study as much as his campaign is a case study, writes Amith Prabhu

  • Amith Prabhu: The Rise of PR firms in India over the last two decades

    Amith Prabhu: The Rise of PR firms in India over the last two decades Posted on 24 Nov,2014 | under PR If Indian PR firms need to rise higher they need to be compensated better by the clients they work for, writes Amith Prabhu

  • Amith Prabhu: How about a dedicated school for Reputation Management?

    Amith Prabhu: How about a dedicated school for Reputation Management? Posted on 17 Nov,2014 | under PR There is no school for reputation management – one of the few subjects that is both a science and an art, rues Amith Prabhu

  • Amith Prabhu: Media relationships will get increasingly complex in a cluttered world

    Amith Prabhu: Media relationships will get increasingly complex in a cluttered world Posted on 10 Nov,2014 | under PR As media relations gets trickier each day a system needs to be in place for the way journalists and PR professions interact with each other, writes Amith Prabhu

  • Amith Prabhu: Hiring journalists without training them is unfair to the profession and unjust to the individual

    Amith Prabhu: Hiring journalists without training them is unfair to the profession and unjust to the individual Posted on 03 Nov,2014 | under PR I wish associations of PR consulting companies create a programme for journalists who switch jobs to get into the public relations business, writes Amith Prabhu

  • Amith Prabhu: The Public Relations Campaign brief

    Amith Prabhu: The Public Relations Campaign brief Posted on 27 Oct,2014 | under PR The brief should come to become a non-negotiable document in a client-agency relationship with PR firms refusing to work without one and clients ensuring the briefs are fool-proof and unambiguous,writes Amith Prabhu.

  • PR firm Zero Hour Strategies launched Posted on 22 Oct,2014 | under MEDIA The venture is the brainchild of Amith Prabhu who is the Founder-Director

  • Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more

    Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more Posted on 20 Oct,2014 | under PR Political Public Relations is part of the larger Reputation narrative that is playing out where a politician needs to be a good person, needs to do good work and then needs to communicate that work, writes Amith Prabhu

  • Amith Prabhu: We need to showcase our PR Icons

    Amith Prabhu: We need to showcase our PR Icons Posted on 13 Oct,2014 | under PR The PRomise Foundation was created with that primary objective of doing PR for PR. We hope over the next 100 days we have a list of 100 important people in our profession that is publicly available, writes Amith Prabhu

  • Amith Prabhu: Managing the three Es in PR

    Amith Prabhu: Managing the three Es in PR Posted on 06 Oct,2014 | under PR PR has been defined by various individuals and organisations but those are great for text books, writes Amith Prabhu

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