PR

  • Amith Prabhu: 15 people to watch out for in 2015

    Amith Prabhu: 15 people to watch out for in 2015 Posted on 27 Jan,2015 | under PR A list of 15 people in consultancies and in-house in organisations to watch out for in 2015, by Amith Prabhu

  • Meet the Pitchfork Partners

    Meet the Pitchfork Partners Posted on 21 Jan,2015 | under INTERVIEWS Q&A with PR industry veteran Sunil Gautam and former MSLGroup CEO Jaideep Shergill on their all-new consultancy

  • Amith Prabhu: Time for real Reputation Management professionals in Politics

    Amith Prabhu: Time for real Reputation Management professionals in Politics Posted on 19 Jan,2015 | under PR Political communications is tricky and at the same time it can also be a straight forward business, writes Amith Prabhu

  • Amith Prabhu: 15 things we need to see in a PR Institute in 2015

    Amith Prabhu: 15 things we need to see in a PR Institute in 2015 Posted on 12 Jan,2015 | under PR India is seeing a greater demand for good talent than ever before. We need to see good institutes for Public Relations education in India, writes Amith Prabhu

  • Amith Prabhu: Public Communications and Public Reputation - Perspectives for 2015

    Amith Prabhu: Public Communications and Public Reputation – Perspectives for 2015 Posted on 05 Jan,2015 | under PR Starting now on, more CEOs will embrace social media to use it as a tool to communicate with stakeholders with Twitter being the preferred social network of corporate leaders, writes Amith Prabhu

  • Amith Prabhu: Fourteen must reads in 2014

    Amith Prabhu: Fourteen must reads in 2014 Posted on 29 Dec,2014 | under PR A list of fourteen articles published in the last twelve months in various portals relevant to the profession, compiled by Amith Prabhu

  • Amith Prabhu: A book to remember because the PRactice of PR in India has so few

    Amith Prabhu: A book to remember because the PRactice of PR in India has so few Posted on 22 Dec,2014 | under PR Aptly titled PRactice what you PReach, Vikram Kharvi’s book is a peek into the intriguing world of public relations by a young professional who has worked both in-house and in a consultancy

  • Amith Prabhu: What to do when hit by a Reputation Crisis

    Amith Prabhu: What to do when hit by a Reputation Crisis Posted on 15 Dec,2014 | under PR Here’s an eight-step guide to dealing with a crisis with maturity: Be Alert, Admit mistake, Apologise genuinely, Act fair, shun Arrogance, Advertise remedies, Accept criticism, Allow questions

  • Amith Prabhu: People make our business

    Amith Prabhu: People make our business Posted on 08 Dec,2014 | under PR We are only as good as the people who come in to PR and make a difference. The better we are the more respect we will command, writes Amith Prabhu

  • Amith Prabhu: My PR Person of the Year

    Amith Prabhu: My PR Person of the Year Posted on 01 Dec,2014 | under PR The way Narendra Modi has managed the perception of his six months in power is a case study as much as his campaign is a case study, writes Amith Prabhu

  • Amith Prabhu: The Rise of PR firms in India over the last two decades

    Amith Prabhu: The Rise of PR firms in India over the last two decades Posted on 24 Nov,2014 | under PR If Indian PR firms need to rise higher they need to be compensated better by the clients they work for, writes Amith Prabhu

  • Amith Prabhu: How about a dedicated school for Reputation Management?

    Amith Prabhu: How about a dedicated school for Reputation Management? Posted on 17 Nov,2014 | under PR There is no school for reputation management – one of the few subjects that is both a science and an art, rues Amith Prabhu

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