PR

  • Amith Prabhu: Where's the Seat at the table?

    Amith Prabhu: Where’s the Seat at the table? Posted on 23 Mar,2015 | under PR How many communications heads have made attempts to earn the seat at the table by acquiring a business qualification or being able to contribute to the bottomline, asks Amith Prabhu

  • Amith Prabhu: Has Public Relations lost its credibility?

    Amith Prabhu: Has Public Relations lost its credibility? Posted on 16 Mar,2015 | under PR Just as a botched up surgery does not let surgeons lose their credibility. Public relations professionals who work with consultancies and in communications departments largely try and work within an ethical code that is unwritten but understood, writes Amith Prabhu

  • Amith Prabhu on Vinod Mehta: They don't make editors like him anymore

    Amith Prabhu on Vinod Mehta: They don’t make editors like him anymore Posted on 09 Mar,2015 | under PR Though Outlook was owned by a corporate house and had a style that was not very much liked by right-wingers, it definitely brought in a freshness to journalism, writes Amith Prabhu

  • Amith Prabhu: The art of Public Relations is changing

    Amith Prabhu: The art of Public Relations is changing Posted on 02 Mar,2015 | under PR Peer influence, word-of-mouth marketing, new connections are all taking place at these weekend events around the country, notes Amith Prabhu

  • Amith Prabhu: Reputation is not everything. It is the only thing

    Amith Prabhu: Reputation is not everything. It is the only thing Posted on 23 Feb,2015 | under PR Several organisations hire journalists to handle their communications who deal with the storytelling and media relations bit but there is an entire bit of strategy and campaign planning where they lag, writes Amith Prabhu

  • Amith Prabhu: 30 under 30 and what they need to do

    Amith Prabhu: 30 under 30 and what they need to do Posted on 16 Feb,2015 | under PR How many PR professionals across the below-30 and above-30 category innovate or do something remarkably outstanding, asks Amith Prabhu

  • #AAPHEW! | Amith Prabhu: Another election where Public Relations won

    #AAPHEW! | Amith Prabhu: Another election where Public Relations won Posted on 11 Feb,2015 | under MEDIA They did ABCD: Aimed (to make a difference), Believed (that nothing is impossible), Committed (to the cause), and Dreamt (really Big)…

  • Amith Prabhu: Time for more meaningful Engagement with the most important stakeholders

    Amith Prabhu: Time for more meaningful Engagement with the most important stakeholders Posted on 09 Feb,2015 | under PR While events like Praxis are great ways to celebrate the profession and they attract professionals of all levels there is a need for another gathering that is introspective in nature, writesAmith Prabhu

  • Amith Prabhu: The PR Business in India needs a school of its own

    Amith Prabhu: The PR Business in India needs a school of its own Posted on 02 Feb,2015 | under PR Quality, affordable post-graduate education for a career in strategic communications is the need of the hour, writes Amith Prabhu

  • Amith Prabhu: 15 people to watch out for in 2015

    Amith Prabhu: 15 people to watch out for in 2015 Posted on 27 Jan,2015 | under PR A list of 15 people in consultancies and in-house in organisations to watch out for in 2015, by Amith Prabhu

  • Meet the Pitchfork Partners

    Meet the Pitchfork Partners Posted on 21 Jan,2015 | under INTERVIEWS Q&A with PR industry veteran Sunil Gautam and former MSLGroup CEO Jaideep Shergill on their all-new consultancy

  • Amith Prabhu: Time for real Reputation Management professionals in Politics

    Amith Prabhu: Time for real Reputation Management professionals in Politics Posted on 19 Jan,2015 | under PR Political communications is tricky and at the same time it can also be a straight forward business, writes Amith Prabhu

Today's Top Stories
Videos