PR

  • Amith Prabhu: Where is our talent coming from?

    Amith Prabhu: Where is our talent coming from? Posted on 31 Aug,2015 | under PR The client base is increasing, newer PR firms are mushrooming but retainers are not changing and quality of talent is not improving, writes Amith Prabhu

  • Amith Prabhu: PR is not changing. We are!

    Amith Prabhu: PR is not changing. We are! Posted on 24 Aug,2015 | under PR Only when there is complete clarity among the fraternity on what each term stands for, we can say PR is changing, writes Amith Prabhu

  • Amith Prabhu: Liberation is what we need!

    Amith Prabhu: Liberation is what we need! Posted on 17 Aug,2015 | under PR ETC Three incidents in a span of 10 hours in three cities make Amith Prabhu wonder where is the value system that takes us towards complete freedom

  • Amith Prabhu: The season of PR events is here!

    Amith Prabhu: The season of PR events is here! Posted on 10 Aug,2015 | under PR India now has three to four signature events and globally there are a handful of global events that one should consider attending, writes Amith Prabhu

  • SIMC, Pune hosts its annual PR Conclave to discuss the reinvention of PR Posted on 05 Aug,2015 | under NEWS The conclave discussed the rising importance of PR and social media in marketing communications and how aspirants should be equipped with the right skills for the changing dynamics of the industry

  • Amith Prabhu: The Public Relations person par excellence

    Amith Prabhu: The Public Relations person par excellence Posted on 03 Aug,2015 | under PR The late APJ Abdul Kalam was a man of integrity and this is something we all must learn from. Integrity is not an attribute found easily in today’s time and age, writes Amith Prabhu

  • Siddhartha Mukherjee: PR Agency v/s Consultancy.... Any difference?

    Siddhartha Mukherjee: PR Agency v/s Consultancy…. Any difference? Posted on 30 Jul,2015 | under MEDIA Some PR firms make that claim of being a consultancy for the style quotient… some to momentarily hide their insecurities, but to be fair to some, they have no qualms or inhibitions about who they are, writes Siddhartha Mukherjee

  • Amith Prabhu: 10 steps to being better PR professionals

    Amith Prabhu: 10 steps to being better PR professionals Posted on 27 Jul,2015 | under PR ETC A few pointers that can help the good to become better in the professional environment, from Amith Prabhu

  • Amith Prabhu: Public Relations is about the simple touches

    Amith Prabhu: Public Relations is about the simple touches Posted on 20 Jul,2015 | under PR Public Relations is about the simple touches that an effort goes into that registers in the mind of people a connection is aimed at, writes Amith Prabhu

  • Siddhartha Mukherjee: Avoid divorcing your PR Agency!

    Siddhartha Mukherjee: Avoid divorcing your PR Agency! Posted on 16 Jul,2015 | under MEDIA Unless it is dire…instead, strengthen your relationship with it, notes Siddhartha Mukherjee

  • Amith Prabhu: New age brands that have built themselves using smart Public Relations

    Amith Prabhu: New age brands that have built themselves using smart Public Relations Posted on 13 Jul,2015 | under PR When you think of Public Relations and are seeking ideas, think of what these twelve brands have done uniquely to stay in the news or make news, notes Amith Prabhu

  • Amith Prabhu: Pot Pourri from the world of Public Relations

    Amith Prabhu: Pot Pourri from the world of Public Relations Posted on 06 Jul,2015 | under PR Holding group by a PR professional, cancelled media conferences, a client’s blog welcoming a new PR firm… Amith Prabhu puts together six observations from the first six months of 2015

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