PR

  • PR firm Zero Hour Strategies launched Posted on 22 Oct,2014 | under MEDIA The venture is the brainchild of Amith Prabhu who is the Founder-Director

  • Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more

    Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more Posted on 20 Oct,2014 | under PR Political Public Relations is part of the larger Reputation narrative that is playing out where a politician needs to be a good person, needs to do good work and then needs to communicate that work, writes Amith Prabhu

  • Amith Prabhu: We need to showcase our PR Icons

    Amith Prabhu: We need to showcase our PR Icons Posted on 13 Oct,2014 | under PR The PRomise Foundation was created with that primary objective of doing PR for PR. We hope over the next 100 days we have a list of 100 important people in our profession that is publicly available, writes Amith Prabhu

  • Amith Prabhu: Managing the three Es in PR

    Amith Prabhu: Managing the three Es in PR Posted on 06 Oct,2014 | under PR PR has been defined by various individuals and organisations but those are great for text books, writes Amith Prabhu

  • Amith Prabhu: Public Reputation is a matter of PRide

    Amith Prabhu: Public Reputation is a matter of PRide Posted on 22 Sep,2014 | under PR We have every reason to be proud of our profession, despite the tags that get thrown at it from time to time, writes Amith Prabhu

  • Amith Prabhu: Getting professionals together is just half the work done

    Amith Prabhu: Getting professionals together is just half the work done Posted on 15 Sep,2014 | under PR The goal is that, by the time we are at the fifth edition of Praxis we are able to have a mechanism and structure in place to offer accreditation for Indian professionals, writes Amith Prabhu

  • Amith Prabhu: Public Reputation in Politics

    Amith Prabhu: Public Reputation in Politics Posted on 08 Sep,2014 | under PR A public reputation mandate for a politician encapsulates the gamut of communications solutions and there are specialist firms emerging to offer just that, notes Amith Prabhu

  • Amith Prabhu: The Public Reputation Alphabet

    Amith Prabhu: The Public Reputation Alphabet Posted on 01 Sep,2014 | under PR A list of 26 things brands and their custodians need to bear in mind in order to protect and enhance the reputation of the gems under their care, courtesy Amith Prabhu

  • Amith Prabhu: Public Reputation cannot be built in a day

    Amith Prabhu: Public Reputation cannot be built in a day Posted on 25 Aug,2014 | under PR Some clients need to be trained on an understanding of Public Reputation and there needs to be a training programme for clients who do not have a background in PR firms or good corporate communications, writes Amith Prabhu

  • Amith Prabhu: Why is Public Reputation Management widely misunderstood

    Amith Prabhu: Why is Public Reputation Management widely misunderstood Posted on 18 Aug,2014 | under PR Many clients find it hard to believe that Public Reputation Management is a science and not just an art of charming and buttering which may have been the case 20 years ago, writes Amith Prabhu

  • Amith Prabhu: From Public Relations to Public Reputation

    Amith Prabhu: From Public Relations to Public Reputation Posted on 11 Aug,2014 | under PR The need of the hour is constant refreshing of knowledge and a few good books written by the stalwarts of the business, writes Amith Prabhu

  • Amith Prabhu: The art of Public Relations - it is about practising what we preach

    Amith Prabhu: The art of Public Relations – it is about practising what we preach Posted on 04 Aug,2014 | under PR PR should no longer stand for Public Relations but the ‘R’ should stand for Reputation, writes Amith Prabhu

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