PR

  • Amith Prabhu: How about a dedicated school for Reputation Management?

    Amith Prabhu: How about a dedicated school for Reputation Management? Posted on 17 Nov,2014 | under PR There is no school for reputation management – one of the few subjects that is both a science and an art, rues Amith Prabhu

  • Amith Prabhu: Media relationships will get increasingly complex in a cluttered world

    Amith Prabhu: Media relationships will get increasingly complex in a cluttered world Posted on 10 Nov,2014 | under PR As media relations gets trickier each day a system needs to be in place for the way journalists and PR professions interact with each other, writes Amith Prabhu

  • Amith Prabhu: Hiring journalists without training them is unfair to the profession and unjust to the individual

    Amith Prabhu: Hiring journalists without training them is unfair to the profession and unjust to the individual Posted on 03 Nov,2014 | under PR I wish associations of PR consulting companies create a programme for journalists who switch jobs to get into the public relations business, writes Amith Prabhu

  • Amith Prabhu: The Public Relations Campaign brief

    Amith Prabhu: The Public Relations Campaign brief Posted on 27 Oct,2014 | under PR The brief should come to become a non-negotiable document in a client-agency relationship with PR firms refusing to work without one and clients ensuring the briefs are fool-proof and unambiguous,writes Amith Prabhu.

  • PR firm Zero Hour Strategies launched Posted on 22 Oct,2014 | under MEDIA The venture is the brainchild of Amith Prabhu who is the Founder-Director

  • Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more

    Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more Posted on 20 Oct,2014 | under PR Political Public Relations is part of the larger Reputation narrative that is playing out where a politician needs to be a good person, needs to do good work and then needs to communicate that work, writes Amith Prabhu

  • Amith Prabhu: We need to showcase our PR Icons

    Amith Prabhu: We need to showcase our PR Icons Posted on 13 Oct,2014 | under PR The PRomise Foundation was created with that primary objective of doing PR for PR. We hope over the next 100 days we have a list of 100 important people in our profession that is publicly available, writes Amith Prabhu

  • Amith Prabhu: Managing the three Es in PR

    Amith Prabhu: Managing the three Es in PR Posted on 06 Oct,2014 | under PR PR has been defined by various individuals and organisations but those are great for text books, writes Amith Prabhu

  • Amith Prabhu: Public Reputation is a matter of PRide

    Amith Prabhu: Public Reputation is a matter of PRide Posted on 22 Sep,2014 | under PR We have every reason to be proud of our profession, despite the tags that get thrown at it from time to time, writes Amith Prabhu

  • Amith Prabhu: Getting professionals together is just half the work done

    Amith Prabhu: Getting professionals together is just half the work done Posted on 15 Sep,2014 | under PR The goal is that, by the time we are at the fifth edition of Praxis we are able to have a mechanism and structure in place to offer accreditation for Indian professionals, writes Amith Prabhu

  • Amith Prabhu: Public Reputation in Politics

    Amith Prabhu: Public Reputation in Politics Posted on 08 Sep,2014 | under PR A public reputation mandate for a politician encapsulates the gamut of communications solutions and there are specialist firms emerging to offer just that, notes Amith Prabhu

  • Amith Prabhu: The Public Reputation Alphabet

    Amith Prabhu: The Public Reputation Alphabet Posted on 01 Sep,2014 | under PR A list of 26 things brands and their custodians need to bear in mind in order to protect and enhance the reputation of the gems under their care, courtesy Amith Prabhu

Today's Top Stories
Videos