TV TRAIL

  • Shailesh Kapoor: The Death of Festive Programming?

    Shailesh Kapoor: The Death of Festive Programming? Posted on 17 Oct,2014 | under TV The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor

  • Shailesh Kapoor:The State Of Our Sport: Asiad, ISL & more

    Shailesh Kapoor:The State Of Our Sport: Asiad, ISL & more Posted on 26 Sep,2014 | under TV While a section of the sports fraternity is busy developing genuine talent in boxing, badminton, shooting and the likes, a large section of viewers are happy watching sports like popcorn fare, writes Shailesh Kapoor

  • Shailesh Kapoor: What's in a Name? The Art of Choosing a Show Title

    Shailesh Kapoor: What’s in a Name? The Art of Choosing a Show Title Posted on 12 Sep,2014 | under TV As the environment gets more distractive and options increase, the impact of content titling on its success has started to increase too, writes Shailesh Kapoor

  • Shailesh Kapoor: Bollywood embraces the Sports Drama Genre. Will TV follow?

    Shailesh Kapoor: Bollywood embraces the Sports Drama Genre. Will TV follow? Posted on 05 Sep,2014 | under TV While Bollywood has found sports in its attempt to find new stories, Indian television seems to have ignored this recent development

  • 100 Episodes Young!

    100 Episodes Young! Posted on 28 Aug,2014 | under TV Presenting the 100th ‘TV Trail’ column by Shailesh Kapoor, Founder and CEO, Ormax Media

  • Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India!

    Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India! Posted on 22 Aug,2014 | under TV Three big channels launching new properties on the same day in the same slot has to be a first in the nearly 25 years history of Hindi GECs, writes Shailesh Kapoor

  • Shailesh Kapoor: Informed Gut: The Evolution We Need

    Shailesh Kapoor: Informed Gut: The Evolution We Need Posted on 08 Aug,2014 | under TV Gut, when combined with good evidence, can create an environment where content selection thrives on solid principles that combine creative instincts and business truths, writes Shailesh Kapoor

  • Shailesh Kapoor: Too Much Oxytocin on TV? Try Adrenaline

    Shailesh Kapoor: Too Much Oxytocin on TV? Try Adrenaline Posted on 01 Aug,2014 | under TV Is there a correlation of hormones with television and film content? Shailesh Kapoor digs deep and comes up with some interesting insights

  • Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport?

    Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport? Posted on 28 Jul,2014 | under TV Star has gone all guns blazing with the Kabaddi league, with some good advertising and high media visibility, notes Shailesh Kapoor

  • Shailesh Kapoor: Yo Yo Honey Singh: TV's Latest Superstar

    Shailesh Kapoor: Yo Yo Honey Singh: TV’s Latest Superstar Posted on 18 Jul,2014 | under TV TRAIL When you have 63% impact on TV ratings, you are a real mass star, someone who has the ability to influence audiences across markets and age groups

  • Shailesh Kapoor: Bade Achhe Lagte Thhe: A Goodbye

    Shailesh Kapoor: Bade Achhe Lagte Thhe: A Goodbye Posted on 11 Jul,2014 | under TV Three years and more than 600 episodes later, Ekta Kapoor’s Bade Achhe Lagte Hain bid goodbye to its audiences

  • Shailesh Kapoor: OOH Media: Television Marketing's Favourite Indulgence

    Shailesh Kapoor: OOH Media: Television Marketing’s Favourite Indulgence Posted on 04 Jul,2014 | under TV Upto 10-15% of marketing budgets of some new television launches are spent on just the Mumbai outdoor budget. There is no measurement of the impact. But by extension of that argument, there is no measurement of the wastage either, notes Shailesh Kapoor

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