TV TRAIL

  • 100 Episodes Young!

    100 Episodes Young! Posted on 28 Aug,2014 | under TV Presenting the 100th ‘TV Trail’ column by Shailesh Kapoor, Founder and CEO, Ormax Media

  • Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India!

    Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India! Posted on 22 Aug,2014 | under TV Three big channels launching new properties on the same day in the same slot has to be a first in the nearly 25 years history of Hindi GECs, writes Shailesh Kapoor

  • Shailesh Kapoor: Informed Gut: The Evolution We Need

    Shailesh Kapoor: Informed Gut: The Evolution We Need Posted on 08 Aug,2014 | under TV Gut, when combined with good evidence, can create an environment where content selection thrives on solid principles that combine creative instincts and business truths, writes Shailesh Kapoor

  • Shailesh Kapoor: Too Much Oxytocin on TV? Try Adrenaline

    Shailesh Kapoor: Too Much Oxytocin on TV? Try Adrenaline Posted on 01 Aug,2014 | under TV Is there a correlation of hormones with television and film content? Shailesh Kapoor digs deep and comes up with some interesting insights

  • Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport?

    Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport? Posted on 28 Jul,2014 | under TV Star has gone all guns blazing with the Kabaddi league, with some good advertising and high media visibility, notes Shailesh Kapoor

  • Shailesh Kapoor: Yo Yo Honey Singh: TV's Latest Superstar

    Shailesh Kapoor: Yo Yo Honey Singh: TV’s Latest Superstar Posted on 18 Jul,2014 | under TV TRAIL When you have 63% impact on TV ratings, you are a real mass star, someone who has the ability to influence audiences across markets and age groups

  • Shailesh Kapoor: Bade Achhe Lagte Thhe: A Goodbye

    Shailesh Kapoor: Bade Achhe Lagte Thhe: A Goodbye Posted on 11 Jul,2014 | under TV Three years and more than 600 episodes later, Ekta Kapoor’s Bade Achhe Lagte Hain bid goodbye to its audiences

  • Shailesh Kapoor: OOH Media: Television Marketing's Favourite Indulgence

    Shailesh Kapoor: OOH Media: Television Marketing’s Favourite Indulgence Posted on 04 Jul,2014 | under TV Upto 10-15% of marketing budgets of some new television launches are spent on just the Mumbai outdoor budget. There is no measurement of the impact. But by extension of that argument, there is no measurement of the wastage either, notes Shailesh Kapoor

  • Shailesh Kapoor: In A Politely Incorrect Industry, Can You Call A Spade A Spade?

    Shailesh Kapoor: In A Politely Incorrect Industry, Can You Call A Spade A Spade? Posted on 20 Jun,2014 | under TV What’s the big issue about criticism, especially when it comes with a constructive solution-oriented approach, asks Shailesh Kapoor

  • Shailesh Kapoor: FIFA World Cup: Patriotism With A Twist

    Shailesh Kapoor: FIFA World Cup: Patriotism With A Twist Posted on 13 Jun,2014 | under TV How does an Indian, who has virtually no interest in nation-vs.-nation football for four years, become an ardent fan of a soccer-playing national team, wonders Shailesh Kapoor

  • Shailesh Kapoor: Male Characters Set To Rule Hindi GECs?

    Shailesh Kapoor: Male Characters Set To Rule Hindi GECs? Posted on 06 Jun,2014 | under TV While the stronghold of the women on the remote continues, the dominance of female fiction characters on television has been challenged, writes Shailesh Kapoor

  • Shailesh Kapoor: A Week To Remember: Politics, IPL & More

    Shailesh Kapoor: A Week To Remember: Politics, IPL & More Posted on 30 May,2014 | under TV The last six days have been wildly engaging, writes Shailesh Kapoor who doesn’t remember a week that offered so much to watch and talk about

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