TV TRAIL

  • Shailesh Kapoor: In Support of an All-Vegetarian MasterChef India

    Shailesh Kapoor: In Support of an All-Vegetarian MasterChef India Posted on 21 Nov,2014 | under TV While there are studies to suggest consoumption of non-veg food has increased, the sight of meat generates disgust in around 30-40 percent audiences in India, notes Shailesh Kapoor

  • Shailesh Kapoor: Is Children's Day losing media significance

    Shailesh Kapoor: Is Children’s Day losing media significance Posted on 14 Nov,2014 | under TV Despite 50 top brands in the country that target children actively, the day increasingly finds little resonance, writes Shailesh Kapoor

  • Shailesh Kapoor: Time to Redefine 'General Entertainment Channel'?

    Shailesh Kapoor: Time to Redefine ‘General Entertainment Channel’? Posted on 07 Nov,2014 | under TV BARC can do well to discourage this artificial segmentation by not providing any of these handles (GEC, Youth GEC, etc.) in their planning tools, and even prohibit their data bureaus, as and when they come up, from doing the same, writes Shailesh Kapoor

  • Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog!

    Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog! Posted on 31 Oct,2014 | under TV It’s well-known that no direct correlation exists between box-office and television performance, notes Shailesh Kapoor

  • Shailesh Kapoor: The Death of Festive Programming?

    Shailesh Kapoor: The Death of Festive Programming? Posted on 17 Oct,2014 | under TV The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor

  • Shailesh Kapoor:The State Of Our Sport: Asiad, ISL & more

    Shailesh Kapoor:The State Of Our Sport: Asiad, ISL & more Posted on 26 Sep,2014 | under TV While a section of the sports fraternity is busy developing genuine talent in boxing, badminton, shooting and the likes, a large section of viewers are happy watching sports like popcorn fare, writes Shailesh Kapoor

  • Shailesh Kapoor: What's in a Name? The Art of Choosing a Show Title

    Shailesh Kapoor: What’s in a Name? The Art of Choosing a Show Title Posted on 12 Sep,2014 | under TV As the environment gets more distractive and options increase, the impact of content titling on its success has started to increase too, writes Shailesh Kapoor

  • Shailesh Kapoor: Bollywood embraces the Sports Drama Genre. Will TV follow?

    Shailesh Kapoor: Bollywood embraces the Sports Drama Genre. Will TV follow? Posted on 05 Sep,2014 | under TV While Bollywood has found sports in its attempt to find new stories, Indian television seems to have ignored this recent development

  • 100 Episodes Young!

    100 Episodes Young! Posted on 28 Aug,2014 | under TV Presenting the 100th ‘TV Trail’ column by Shailesh Kapoor, Founder and CEO, Ormax Media

  • Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India!

    Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India! Posted on 22 Aug,2014 | under TV Three big channels launching new properties on the same day in the same slot has to be a first in the nearly 25 years history of Hindi GECs, writes Shailesh Kapoor

  • Shailesh Kapoor: Informed Gut: The Evolution We Need

    Shailesh Kapoor: Informed Gut: The Evolution We Need Posted on 08 Aug,2014 | under TV Gut, when combined with good evidence, can create an environment where content selection thrives on solid principles that combine creative instincts and business truths, writes Shailesh Kapoor

  • Shailesh Kapoor: Too Much Oxytocin on TV? Try Adrenaline

    Shailesh Kapoor: Too Much Oxytocin on TV? Try Adrenaline Posted on 01 Aug,2014 | under TV Is there a correlation of hormones with television and film content? Shailesh Kapoor digs deep and comes up with some interesting insights

Videos