TV TRAIL

  • Shailesh Kapoor: Time To Reinvent The Movie Marketing Template

    Shailesh Kapoor: Time To Reinvent The Movie Marketing Template Posted on 19 Dec,2014 | under TV TRAIL There is no reason why film marketing should not follow proven conventions of classical marketing, such as segmentation, targeting, positioning and media mix, writes Shailesh Kapoor

  • Shailesh Kapoor: DDLJ: A Thousand Weeks, A Million Memories

    Shailesh Kapoor: DDLJ: A Thousand Weeks, A Million Memories Posted on 12 Dec,2014 | under TV If any Indian filmmaker, however big a stalwart, wants to make the greatest love story of Indian cinema, he would know his benchmark is set incredibly high, writes Shailesh Kapoor

  • Shailesh Kapoor: GECs' Latest Challenge: The Urban Itch

    Shailesh Kapoor: GECs’ Latest Challenge: The Urban Itch Posted on 05 Dec,2014 | under TV The conflicts in many of the current crop of GEC shows are based on premises that are essentially against the core of the much-revered Indian culture, notes Shailesh Kapoor

  • Shailesh Kapoor: The Phil Hughes Tragedy: A Deathblow To Cricket

    Shailesh Kapoor: The Phil Hughes Tragedy: A Deathblow To Cricket Posted on 28 Nov,2014 | under TV Helmet-makers will find some answers. ICC will find a few other. But a promising International cricketer has died at the age of 25. For me, cricket may never be the same again, writes Shailesh Kapoor

  • Shailesh Kapoor: In Support of an All-Vegetarian MasterChef India

    Shailesh Kapoor: In Support of an All-Vegetarian MasterChef India Posted on 21 Nov,2014 | under TV While there are studies to suggest consoumption of non-veg food has increased, the sight of meat generates disgust in around 30-40 percent audiences in India, notes Shailesh Kapoor

  • Shailesh Kapoor: Is Children's Day losing media significance

    Shailesh Kapoor: Is Children’s Day losing media significance Posted on 14 Nov,2014 | under TV Despite 50 top brands in the country that target children actively, the day increasingly finds little resonance, writes Shailesh Kapoor

  • Shailesh Kapoor: Time to Redefine 'General Entertainment Channel'?

    Shailesh Kapoor: Time to Redefine ‘General Entertainment Channel’? Posted on 07 Nov,2014 | under TV BARC can do well to discourage this artificial segmentation by not providing any of these handles (GEC, Youth GEC, etc.) in their planning tools, and even prohibit their data bureaus, as and when they come up, from doing the same, writes Shailesh Kapoor

  • Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog!

    Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog! Posted on 31 Oct,2014 | under TV It’s well-known that no direct correlation exists between box-office and television performance, notes Shailesh Kapoor

  • Shailesh Kapoor: The Death of Festive Programming?

    Shailesh Kapoor: The Death of Festive Programming? Posted on 17 Oct,2014 | under TV The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor

  • Shailesh Kapoor:The State Of Our Sport: Asiad, ISL & more

    Shailesh Kapoor:The State Of Our Sport: Asiad, ISL & more Posted on 26 Sep,2014 | under TV While a section of the sports fraternity is busy developing genuine talent in boxing, badminton, shooting and the likes, a large section of viewers are happy watching sports like popcorn fare, writes Shailesh Kapoor

  • Shailesh Kapoor: What's in a Name? The Art of Choosing a Show Title

    Shailesh Kapoor: What’s in a Name? The Art of Choosing a Show Title Posted on 12 Sep,2014 | under TV As the environment gets more distractive and options increase, the impact of content titling on its success has started to increase too, writes Shailesh Kapoor

  • Shailesh Kapoor: Bollywood embraces the Sports Drama Genre. Will TV follow?

    Shailesh Kapoor: Bollywood embraces the Sports Drama Genre. Will TV follow? Posted on 05 Sep,2014 | under TV While Bollywood has found sports in its attempt to find new stories, Indian television seems to have ignored this recent development

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