TV TRAIL

  • Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog!

    Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog! Posted on 31 Oct,2014 | under TV It’s well-known that no direct correlation exists between box-office and television performance, notes Shailesh Kapoor

  • Shailesh Kapoor: The Death of Festive Programming?

    Shailesh Kapoor: The Death of Festive Programming? Posted on 17 Oct,2014 | under TV The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor

  • Shailesh Kapoor:The State Of Our Sport: Asiad, ISL & more

    Shailesh Kapoor:The State Of Our Sport: Asiad, ISL & more Posted on 26 Sep,2014 | under TV While a section of the sports fraternity is busy developing genuine talent in boxing, badminton, shooting and the likes, a large section of viewers are happy watching sports like popcorn fare, writes Shailesh Kapoor

  • Shailesh Kapoor: What's in a Name? The Art of Choosing a Show Title

    Shailesh Kapoor: What’s in a Name? The Art of Choosing a Show Title Posted on 12 Sep,2014 | under TV As the environment gets more distractive and options increase, the impact of content titling on its success has started to increase too, writes Shailesh Kapoor

  • Shailesh Kapoor: Bollywood embraces the Sports Drama Genre. Will TV follow?

    Shailesh Kapoor: Bollywood embraces the Sports Drama Genre. Will TV follow? Posted on 05 Sep,2014 | under TV While Bollywood has found sports in its attempt to find new stories, Indian television seems to have ignored this recent development

  • 100 Episodes Young!

    100 Episodes Young! Posted on 28 Aug,2014 | under TV Presenting the 100th ‘TV Trail’ column by Shailesh Kapoor, Founder and CEO, Ormax Media

  • Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India!

    Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India! Posted on 22 Aug,2014 | under TV Three big channels launching new properties on the same day in the same slot has to be a first in the nearly 25 years history of Hindi GECs, writes Shailesh Kapoor

  • Shailesh Kapoor: Informed Gut: The Evolution We Need

    Shailesh Kapoor: Informed Gut: The Evolution We Need Posted on 08 Aug,2014 | under TV Gut, when combined with good evidence, can create an environment where content selection thrives on solid principles that combine creative instincts and business truths, writes Shailesh Kapoor

  • Shailesh Kapoor: Too Much Oxytocin on TV? Try Adrenaline

    Shailesh Kapoor: Too Much Oxytocin on TV? Try Adrenaline Posted on 01 Aug,2014 | under TV Is there a correlation of hormones with television and film content? Shailesh Kapoor digs deep and comes up with some interesting insights

  • Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport?

    Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport? Posted on 28 Jul,2014 | under TV Star has gone all guns blazing with the Kabaddi league, with some good advertising and high media visibility, notes Shailesh Kapoor

  • Shailesh Kapoor: Yo Yo Honey Singh: TV's Latest Superstar

    Shailesh Kapoor: Yo Yo Honey Singh: TV’s Latest Superstar Posted on 18 Jul,2014 | under TV TRAIL When you have 63% impact on TV ratings, you are a real mass star, someone who has the ability to influence audiences across markets and age groups

  • Shailesh Kapoor: Bade Achhe Lagte Thhe: A Goodbye

    Shailesh Kapoor: Bade Achhe Lagte Thhe: A Goodbye Posted on 11 Jul,2014 | under TV Three years and more than 600 episodes later, Ekta Kapoor’s Bade Achhe Lagte Hain bid goodbye to its audiences

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