TV TRAIL

  • Shailesh Kapoor: Wake up to a World beyond Formulaic Entertainment

    Shailesh Kapoor: Wake up to a World beyond Formulaic Entertainment Posted on 20 Apr,2015 | under TV Replicating existing success stories through variants (called ‘formula’ in our industry) is fine to a point, but when that becomes the only way of working, you are in for long-term trouble, writes Shailesh Kapoor

  • Shailesh Kapoor: Expectations from BARC on the Eve of its Debut

    Shailesh Kapoor: Expectations from BARC on the Eve of its Debut Posted on 10 Apr,2015 | under TV Shailesh Kapoor lists five expectations from BARC for it to emerge as not just India’s unanimous TV currency, but also an industry favourite for years to come

  • Shailesh Kapoor: India's World Cup Exit: When Fans Scored Over The Media

    Shailesh Kapoor: India’s World Cup Exit: When Fans Scored Over The Media Posted on 30 Mar,2015 | under TV TRAIL You would expect the media, a pillar in a democracy and all that, to be one step ahead of the masses on the maturity curve. Surprisingly (or maybe not-so-surprisingly), the venom and the viciousness came from the media, writes Shailesh Kapoor

  • Shailesh Kapoor: World Cup Coverage: The Ticks & The Crosses

    Shailesh Kapoor: World Cup Coverage: The Ticks & The Crosses Posted on 20 Mar,2015 | under TV We have half a dozen sports channels besides Star Sports, and all of them have ignored the World Cup emphatically and whole-heartedly, writes Shailesh Kapoor

  • Shailesh Kapoor: Hindi GECs: There's Space For More... &More

    Shailesh Kapoor: Hindi GECs: There’s Space For More… &More Posted on 13 Mar,2015 | under TV I hope the early success of &TV encourages more GEC launches, writes Shailesh Kapoor, adding: Sound business models can ensure good profitability at even 80-120 GRP levels.

  • Shailesh Kapoor: Ranking The World Cups: 1983-2011

    Shailesh Kapoor: Ranking The World Cups: 1983-2011 Posted on 13 Feb,2015 | under TV After the high of the World Cup 2011 finals, watching any other limited-overs cricket in a stadium seemed pointless, writes Shailesh Kapoor

  • Shailesh Kapoor: The AIB & MSG controversies: Symptoms of a Larger Malice?

    Shailesh Kapoor: The AIB & MSG controversies: Symptoms of a Larger Malice? Posted on 06 Feb,2015 | under TV It’s going to be a chaotic year for entertainment content regulation and censorship, notes Shailesh Kapoor

  • Shailesh Kapoor: The Kiran Bedi School of Entertainment

    Shailesh Kapoor: The Kiran Bedi School of Entertainment Posted on 30 Jan,2015 | under TV The Barack Obama trip notwithstanding, the News Entertainer of the Week (also the Month) Award was snatched away by the ever-so-incorrigible Kiran Bedi, writes Shailesh Kapoor

  • Shailesh Kapoor: And the Awards are Here... Are you Bored already?

    Shailesh Kapoor: And the Awards are Here… Are you Bored already? Posted on 16 Jan,2015 | under TV Even the entertainment factor is now commoditised across award shows with performances looking interchangeable like their sets, writes Shailesh Kapoor

  • Shailesh Kapoor: World Cup 2015: The Lull Before The Marketing Storm

    Shailesh Kapoor: World Cup 2015: The Lull Before The Marketing Storm Posted on 09 Jan,2015 | under TV Compared to all the previous World Cups, the upcoming 2015 World Cup offers the best marketing opportunities to everyone with a stake in the game, writes Shailesh Kapoor

  • Top 5 Gamechangers on Hindi GECs in 2014

    Top 5 Gamechangers on Hindi GECs in 2014 Posted on 02 Jan,2015 | under TV While some high-profile shows failed to make an impact, a few did influence the category. Shailesh Kapoor picks the Top 5

  • Shailesh Kapoor: Time To Reinvent The Movie Marketing Template

    Shailesh Kapoor: Time To Reinvent The Movie Marketing Template Posted on 19 Dec,2014 | under TV TRAIL There is no reason why film marketing should not follow proven conventions of classical marketing, such as segmentation, targeting, positioning and media mix, writes Shailesh Kapoor

Videos