TV Trail

Shailesh Kapoor: Is the ad cap a blessing in disguise? Posted on 17 May,2013 | under TV If the 10+2 cap comes into force, many channels will lose upto 60% of their commercial inventory. This itself should have been reason enough to approach the issue in a more inclusive manner, writes Shailesh Kapoor

Shailesh Kapoor: Five Tips For Young TV Executives Posted on 10 May,2013 | under TV Shailesh Kapoor offers five tips that he believes are still relevant for young television executives, in their first 3-4 years of working

Shailesh Kapoor: Riteish Deshmukh over Hrithik Roshan: It happens only on TV! Posted on 03 May,2013 | under TV He may have none of Hrithik’s qualities, yet Riteish Deshmukh is clearly the more enjoyable, more likeable dance reality show judge between the two, notes Shailesh Kapoor

Shailesh Kapoor: Where Are The ‘Niche Channels’? Posted on 26 Apr,2013 | under TV In the absence of “true ratings”, the available ratings of a special content channel are often taken as a sign of under-performance, which in turns leads to a series of endless chipping and chopping of content, packaging and even business plans, writes Shailesh Kapoor

Shailesh Kapoor: The Dichotomy Of Socially Networked Television Posted on 19 Apr,2013 | under TV Twitter and Facebook are part of the marketing strategy of mass TV channels, notes Shailesh Kapoor

Shailesh Kapoor: Weekend For Everyone, Weak-End For Television? Posted on 13 Apr,2013 | under BLOGS Even as original content struggles, genres led by secondary content, such as Hindi movies, continue to flourish on the weekend. However, even here, the weekend to weekday ratio of viewership is not as high as it used to be a decade ago, writes Shailesh Kapoor

Shailesh Kapoor: The Many Roles Of IPL Posted on 05 Apr,2013 | under TV In its sixth year now, the IPL has managed to court success, controversy and cynicism in equal measure, writes Shailesh Kapoor.

Shailesh Kapoor: High-decibel launches, low-decibel ratings Posted on 01 Apr,2013 | under MEDIA Too many launches have flattered to deceive in the past and there is an element of cynicism in the viewer response to launch campaigns today, says Shailesh Kapoor

Shailesh Kapoor | Censorship Woes: Intolerantly Yours Posted on 22 Mar,2013 | under TV The social and political intolerance in our country has increased with each passing decade, notes Shailesh Kapoor

Shailesh Kapoor | FICCI-Frames: 14 and counting Posted on 15 Mar,2013 | under FRAMES 2013 Over the last few years, with an enhanced Bollywood presence, FICCI-Frames has also acquired some “glamour” connotations, apparent from the presence of gossip journalists in the media centre, writes Shailesh Kapoor

Shailesh Kapoor: Women’s Day? TV Needs A Men’s Day! Posted on 08 Mar,2013 | under TV For the television industry, Women’s Day should be even less relevant. After all, the woman is the boss of the television remote, notes Shailesh Kapoor

Shailesh Kapoor: The Other Side Of The ‘Too Much Cricket’ Debate Posted on 01 Mar,2013 | under TV Inconsequential matches tarnish the image of cricket, giving it the too-much perceptions and lower ratings, rues Shailesh Kapoor