• Blackberry’s Fall/Winter collection goes aggressive on OOH Posted on 03 Dec,2013 | under ADVERTISING Blackberry’s Fall-Winter collection has unveiled a campaign across premium sites in malls, airports and other upmarket locations of Mumbai, Delhi, Hyderabad, Ahmedabad and Bengaluru

  • OMI is now Laqshya Solutions Posted on 01 Nov,2013 | under MEDIA The Laqshya group’s Outdoor Media Integrated (OMI) divisision is being rechristened Laqshya Solutions

  • Rudolf Fernando is National Sales Head of Global Advertisers

    Rudolf Fernando is National Sales Head of Global Advertisers Posted on 11 Jun,2013 | under MEDIA Rudolf Fernando, former All India President of Navabharat Group, has been appointed as National Head of the recently expanded four regional sales divisions of outdoor agency Global Advertisers.

  • Mahindra makes people 'ask'

    Mahindra makes people ‘ask’ Posted on 16 Apr,2013 | under MARKETING As part of Mahindra Reva’s Ask campaign, Strawberry Frog conceptualised an innovative marketing strategy clubbing the digital platform and OOH media

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    DDB Mudra Mumbai & Adventure 18 urge Corporate India to step Outdoors Posted on 05 Apr,2013 | under ADVERTISING The challenge was to get corporate India away from their desks. For DDB Mudra the solution was window washers, a campaign they executed for Adventure 18

  • Hurry up: Milestone Brandcom for DSP BlackRock Posted on 14 Mar,2013 | under MEDIA Milestone Brandcom executed the new investment campaign for DSP BlackRock, a joint venture between the DSP Group and BlackRock, urging investors to decide sooner rather than later

  • Red FM & DDB MudraMax brings 'Bauaa Hawa Mein' on ground

    Red FM & DDB MudraMax brings ‘Bauaa Hawa Mein’ on ground Posted on 27 Feb,2013 | under MEDIA The objective was to popularize Red FM Delhi’s evening show host RJ Raunac’s character Bauaa through an OOH medium

  • Travel, good for people and business Posted on 26 Feb,2013 | under ADVERTISING As travel companies initiate aggressive marketing campaigns for the summer holidays, advertising benefits too

  • Canon India intensifies marketing plans with OOH initiative Posted on 30 Jan,2013 | under MARKETING Canon India Pvt Ltd has unveiled Out-of-Home initiative in India, with neon signs at international airports in New Delhi, Bengaluru and Mumbai

  • Milestone Brandcom creates OOH adventure for Aamby Valley City

    Milestone Brandcom creates OOH adventure for Aamby Valley City Posted on 08 Jan,2013 | under MEDIA Aamby Valley City has launched a nine-week-long sky diving event, and Milestone Brandcom has taken the thrill onto the out-of-home medium with some disruptive executions

  • Milestone Brandcom rolls out OOH for Binani

    Milestone Brandcom rolls out OOH for Binani Posted on 02 Jan,2013 | under MARKETING The campaign was executed for four weeks in 400+ towns across a wide array of 1200+ large format touch points like billboards, gantries, wall wraps, mall facades and unipoles

  • Aircraft cutout in Hansa’s new billboard for Air Arabia Posted on 30 Oct,2012 | under MEDIA Hansa Outdoor, part of the R K Swamy Hansa Group, conceived and created a billboard with a large cutout of an aircraft that has neon tubing around it, to announce Air Arabia’s festive VFR (Visiting Friends and Relatives) programme

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