MEDIASENSE

  • Looking ahead @ 2017

    Looking ahead @ 2017 Posted on 02 Jan,2017 | under MEDIASENSE So how will the new year be for media investments? Our columnist and a media veteran Indrani Sen offers her viewpoint

  • Indrani Sen: Will low financial liquidity & limited digital connectivity lead to a Recession?

    Indrani Sen: Will low financial liquidity & limited digital connectivity lead to a Recession? Posted on 19 Dec,2016 | under MEDIASENSE The more we rely on our devices, more will be our need for new systems capable of handling greater bandwidth and reaching out to the consumers in every corner of the country, writes Indrani Sen

  • Indrani Sen: Connected Consumers after Demonetisation

    Indrani Sen: Connected Consumers after Demonetisation Posted on 05 Dec,2016 | under MEDIASENSE Consumer behaviour in the marketplace will determine how fast our media and advertising industry will recover after the current setback, writes Indrani Sen

  • Post-demonitisation, it's boom to doom for adspends...

    Post-demonitisation, it’s boom to doom for adspends… Posted on 21 Nov,2016 | under MEDIASENSE Consumers are not in a mood to spend, writes Indrani Sen, and hence it’s unlikely industry will see a turnaround in Q4/2016-17

  • Indrani Sen: CPT ke peechhe kya hai?

    Indrani Sen: CPT ke peechhe kya hai? Posted on 07 Nov,2016 | under MEDIASENSE Before we think of shifting from CPRP to CPT for TV buying, industry bodies need to agree on a new definition of CPT in keeping with international practices, writes Indrani Sen

  • Indrani Sen: Let us prepare for adblocking and anti-adblocking solutions

    Indrani Sen: Let us prepare for adblocking and anti-adblocking solutions Posted on 24 Oct,2016 | under MEDIASENSE India publishers and advertising agencies need to prepare in advance for safeguarding their digital ad revenue stream, Indrani Sen

  • Indrani Sen: Geo-targeted TV Advertising

    Indrani Sen: Geo-targeted TV Advertising Posted on 12 Sep,2016 | under MEDIASENSE Amagi is expecting 20 per cent of advertising by SMEs to be routed through Amagi Mix within the next three years, notes Indrani Sen

  • Indrani Sen: Dependability of Digital Media

    Indrani Sen: Dependability of Digital Media Posted on 29 Aug,2016 | under MEDIASENSE With Google changing its algorithm without any explanation and Facebook altering content on people’s newsfeeds, advertisers havealso started asking for independent research done by third party which does not have any stake in the digital media, writes Indrani Sen

  • Indrani Sen: E-commerce muddles advertising growth in 2016

    Indrani Sen: E-commerce muddles advertising growth in 2016 Posted on 16 Aug,2016 | under ADVERTISING It became quite clear that all is not well in the e-commerce sector even before Pitch Madison released its mid-year advertising report, writes Indrani Sen

  • Indrani Sen: Free Wi-Fi: A Privacy Paradox

    Indrani Sen: Free Wi-Fi: A Privacy Paradox Posted on 18 Jul,2016 | under MEDIASENSE The TRAI released a consultation paper on how a sustainable service of providing free Wi- Fi to the general public can be introduced in India, notes Indrani Sen

  • Indrani Sen: Media design v/s media planning in digital age

    Indrani Sen: Media design v/s media planning in digital age Posted on 30 May,2016 | under MEDIASENSE While marketing organisations and their media agencies have adequate understanding about their customers or target audiences, there is a definite knowledge gap related to the ideal target context,writes Indrani Sen

  • Indrani Sen: Measuring Radio Audience & ROI: Insights from India Radio Forum16

    Indrani Sen: Measuring Radio Audience & ROI: Insights from India Radio Forum16 Posted on 16 May,2016 | under MEDIASENSE It was clear from the choice of topics and the deliberations that lack of a currency for selling the medium is not a major concern for the radio industry, notes Indrani Sen

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