INDRANI SEN

  • What is the real size of Indian Ad Industry?

    What is the real size of Indian Ad Industry? Posted on 20 Feb,2017 | under ADVERTISING Will the AdEx in 2017 be Rs 61204 cr as per GroupM or Rs 56,152 cr as per Madison & did we cross the Rs 50,000 cr mark in 2016, asks Indrani Sen

  • Indrani Sen: Effects of Union Budget 2017-18 on M&E Industry

    Indrani Sen: Effects of Union Budget 2017-18 on M&E Industry Posted on 06 Feb,2017 | under INDRANI SEN The recommendations of the Union Budget 2017-18 would help in reinstating the growth rate in the M&E industry, writes Indrani Sen

  • Indrani Sen: Are Indian Newspapers Ailing?

    Indrani Sen: Are Indian Newspapers Ailing? Posted on 23 Jan,2017 | under INDRANI SEN To what extent the recommendation of the latest wage board would affect the bottomline of the large newspapers is debatable, writes Indrani Sen

  • Looking ahead @ 2017

    Looking ahead @ 2017 Posted on 02 Jan,2017 | under INDRANI SEN So how will the new year be for media investments? Our columnist and a media veteran Indrani Sen offers her viewpoint

  • Indrani Sen: Will low financial liquidity & limited digital connectivity lead to a Recession?

    Indrani Sen: Will low financial liquidity & limited digital connectivity lead to a Recession? Posted on 19 Dec,2016 | under INDRANI SEN The more we rely on our devices, more will be our need for new systems capable of handling greater bandwidth and reaching out to the consumers in every corner of the country, writes Indrani Sen

  • Indrani Sen: Connected Consumers after Demonetisation

    Indrani Sen: Connected Consumers after Demonetisation Posted on 05 Dec,2016 | under INDRANI SEN Consumer behaviour in the marketplace will determine how fast our media and advertising industry will recover after the current setback, writes Indrani Sen

  • Post-demonitisation, it's boom to doom for adspends...

    Post-demonitisation, it’s boom to doom for adspends… Posted on 21 Nov,2016 | under INDRANI SEN Consumers are not in a mood to spend, writes Indrani Sen, and hence it’s unlikely industry will see a turnaround in Q4/2016-17

  • Indrani Sen: CPT ke peechhe kya hai?

    Indrani Sen: CPT ke peechhe kya hai? Posted on 07 Nov,2016 | under INDRANI SEN Before we think of shifting from CPRP to CPT for TV buying, industry bodies need to agree on a new definition of CPT in keeping with international practices, writes Indrani Sen

  • Indrani Sen: Let us prepare for adblocking and anti-adblocking solutions

    Indrani Sen: Let us prepare for adblocking and anti-adblocking solutions Posted on 24 Oct,2016 | under INDRANI SEN India publishers and advertising agencies need to prepare in advance for safeguarding their digital ad revenue stream, Indrani Sen

  • Indrani Sen: Geo-targeted TV Advertising

    Indrani Sen: Geo-targeted TV Advertising Posted on 12 Sep,2016 | under INDRANI SEN Amagi is expecting 20 per cent of advertising by SMEs to be routed through Amagi Mix within the next three years, notes Indrani Sen

  • Indrani Sen: Dependability of Digital Media

    Indrani Sen: Dependability of Digital Media Posted on 29 Aug,2016 | under INDRANI SEN With Google changing its algorithm without any explanation and Facebook altering content on people’s newsfeeds, advertisers havealso started asking for independent research done by third party which does not have any stake in the digital media, writes Indrani Sen

  • Indrani Sen: E-commerce muddles advertising growth in 2016

    Indrani Sen: E-commerce muddles advertising growth in 2016 Posted on 16 Aug,2016 | under ADVERTISING It became quite clear that all is not well in the e-commerce sector even before Pitch Madison released its mid-year advertising report, writes Indrani Sen

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