MEDIA

  • Ranjona Banerji: Much fire about Uttarakhand

    Ranjona Banerji: Much fire about Uttarakhand Posted on 06 May,2016 | under BLOGS While armchair activists are fulminating on social media about the lack of media coverage on the Uttarakhand fires, newspaper reports in Uttarakhand say that the tourism industry is furious with the media for over-reporting and exaggerating the fires, writes Ranjona Banerji

  • How much does the 'Made in...' tag matter?

    How much does the ‘Made in…’ tag matter? Posted on 06 May,2016 | under MEDIA An extract from a Nielsen study on perceptions about brand origins and how they shape purchase intentions

  • Viacom18 launches HD feed of its regional GECs

    Viacom18 launches HD feed of its regional GECs Posted on 06 May,2016 | under NEWS COLORS Marathi HD is being launched on Airtel and Tata Sky initially and will be rolled out on all other platforms, both direct to home and cable, thereafter

  • 9X Media to cater to branded content space with ABC Posted on 06 May,2016 | under MEDIA Audience – Brand Connect will be headed by Uday Thareja – Vice President of Ad sales at the Network. Uday will continue to report to Pawan Jailkhani

  • Frrole unveils social intelligence offering Posted on 06 May,2016 | under MEDIA This engine empowers Frrole with the aptitude to analyse hundreds of millions of data pieces in real-time

  • DishTV enhances its focus on HD via new campaign Posted on 06 May,2016 | under NEWS The new ad campaign enlightens masses on merits of HD technology

  • Lodestar UM wins media duties of Simplilearn Posted on 04 May,2016 | under MEDIA Simplilearn, a pioneer in online education for professionals, creates course programs, exams, and lab projects for professionals across the world

  • Nothing wrong with cashing in on nostalgia!

    Nothing wrong with cashing in on nostalgia! Posted on 03 May,2016 | under MARKETING Santosh Desai and Neeraj Kakkar engage in a discussion on ‘Marketing of Nostalgia’ organised by the IAA India Chapter

  • AAAI to host one-day workshop on ‘Digital Hackfest’ Posted on 03 May,2016 | under ADVERTISING This workshop will be led by Meera Sharath Chandra

  • Sonic undergoes rebranding; revisits content strategy too Posted on 03 May,2016 | under MEDIA SONIC in its new swish avatar will go live, starting 3rd May, 2016

  • Ranjona Banerji: Wrong to say media has ignored Uttarakhand fires (+Why damn Shobhaa De?)

    Ranjona Banerji: Wrong to say media has ignored Uttarakhand fires (+Why damn Shobhaa De?) Posted on 03 May,2016 | under BLOGS It is a downright lie that “the media” – which is a bizarre classification in the sense that it is not one entity – has ignored the Uttarakhand fires, writes Ranjona Banerji

  • HT to get a new chief editor, Mint gets a new exec ed Posted on 03 May,2016 | under MEDIA Sanjoy Narayan is moving on and replacing him will be Aparisim Ghosh who last worked in Quartz. R Sukumar is not going anywhere but he’s got Anil Padmanabhan in as executive editor

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