MEDIA

  • Germany on the field, Twitter off it!

    Germany on the field, Twitter off it! Posted on 23 Jul,2014 | under Digital While many brands cashed in on the #WorldCup2014 wave, Twitter was the biggest gainer

  • Now, more focus on Reader's in Digest

    Now, more focus on Reader’s in Digest Posted on 23 Jul,2014 | under MEDIA The Reader’s Digest magazine has refreshed its masthead with greater emphasis on ‘Reader’s’

  • Veteran musicologist and critic Mohan Nadkarni passes away

    Veteran musicologist and critic Mohan Nadkarni passes away Posted on 23 Jul,2014 | under MEDIA Mr Nadkarni, one of India’s most well known Hindustani musicologists and perhaps the most published author on the subject, was the music critic of The Times of India for over 50 years, having reviewed thousands of concerts between 1948 and 2000

  • Times Group extends support to youth for Spikes Asia

    Times Group extends support to youth for Spikes Asia Posted on 23 Jul,2014 | under ADVERTISING Times Group will sponsor the winning teams with an all expense paid trip to Singapore

  • TAM to provide measurement updates through new mobile app

    TAM to provide measurement updates through new mobile app Posted on 23 Jul,2014 | under Digital The objective behind this launch is to provide quick and easy access of weekly top line TAM data to its subscribers

  • Key Trends in Mobile Advertising

    Key Trends in Mobile Advertising Posted on 22 Jul,2014 | under Digital Presenting key trends based on actual standalone campaign and platform data from Millennial Media

  • Digital catches the Bollywood bug

    Digital catches the Bollywood bug Posted on 21 Jul,2014 | under Digital Why online retailers like Jabong, Yepme, Myntra are roping in Bollywood stars as brand ambassadors

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    Viber unveils first ever ad campaign Posted on 21 Jul,2014 | under ADVERTISING Viber is being used heavily in both the metropolitans as well as the emerging cities

  • Shailesh Kapoor: Yo Yo Honey Singh: TV's Latest Superstar

    Shailesh Kapoor: Yo Yo Honey Singh: TV’s Latest Superstar Posted on 18 Jul,2014 | under TV TRAIL When you have 63% impact on TV ratings, you are a real mass star, someone who has the ability to influence audiences across markets and age groups

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    Himalaya unveils digital campaign on pet adoption Posted on 17 Jul,2014 | under ADVERTISING The campaign will see Himalaya passively adopt dogs sheltered at CUPA and take care of their food, shelter, medicines and other needs

  • No restrictions on news in print, TV or digital media, so why on radio? Posted on 17 Jul,2014 | under MEDIA The regulator continues to restrict news on radio by restricting FM radio to broadcast only AIR bulletins, says Ashish Pherwani of EY

  • Pro quits BW, Rajeev Dubey new exec ed Posted on 17 Jul,2014 | under MEDIA Executive Editor Rajeev Dubey to take over as Editor from Prosenjit Datta who has decided to move on

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