PEOPLE & PRODUCTS

Big Boys go to B-school for betterment Posted on 26 Jul,2012 | under MARKETING Individuals often opt for these programmes on their own, but companies too nominate and shortlist candidates

HUL, Dabur & Colgate Q1 sales up 20%, next few Qs challenging Posted on 25 Jul,2012 | under MARKETING The consumer goods companies said the next few quarters could be challenging if the monsoon is weak and the rupee continues to fall

Why CMOs needn’t feel guilty about going for Cannes Lions Posted on 25 Jul,2012 | under ADVERTISING Clients attend festivals like the Cannes Lions to spot inspiring ideas, particularly in the digital, social and mobile and media worlds

Is Brand SRK losing sheen due to controversies? Posted on 21 May,2012 | under MARKETING SRK’s image has suffered in the last couple of years not only due to the controversies that have surrounded him but also because he is an ageing celebrity

Michael Wolfe on getting more from your marketing $$$s Posted on 20 Feb,2012 | under MARKETING Wolfe gave insight into marketing effectiveness and talked about Marketing Optimization Modeling, focusing on retail marketing applications

KKR announces new marketing campaign Posted on 14 Feb,2012 | under MARKETING The new design stays with the traditional team colours of purple and gold, but incorporates a striking new logo unit, created by Lambie-Nairn

Rahul Saighal is new Samsung CMO Posted on 14 Feb,2012 | under MARKETING He will replace Elkana Ezekiel, who is said to be joining Ahmedabad-based Zydus Wellness as managing director

French retailer Auchan eyes jv with Landmark group Posted on 14 Feb,2012 | under MARKETING The ongoing discussions centered around a potential joint venture but the final agreement will depend on whether India moves ahead with plans for foreign direct investment (FDI) in multi-brand retail

Tata group firms to launch common loyalty plan Posted on 03 Feb,2012 | under MARKETING AIMIA has started managing Taj Group’s customer relationships and will soon include other consumer firms of the group to create a unified CRM programme

Nokia, Tata star in India’s most trusted brands report Posted on 18 Jan,2012 | under & More Nokia, TATA top; Anna pips Sachin, Salman and Amitabh as the most trusted personality

Binaca, Dalda, Moti… Kahaan Gaye Woh Brands! Posted on 28 Nov,2011 | under MARKETING From household names to forgotten history: Story of India’s grand old brands such as Binaca, Dalda & Moti Soaps

The New Big Boss of India’s Biggest Brand Posted on 24 Nov,2011 | under MARKETING The search for Ratan Tata’s successor of chairman of the Rs 4.3 lakh crore Tata group has ended. But who’s this 43-year-old Mystery Man?