MARKETING

We want to bring stories alive: Adlabs Imagica’s Pooja Shetty Deora Posted on 08 May,2013 | under INTERVIEWS Pooja Shetty Deora, Joint Managing Director at Adlabs Entertainment Limited discusses the marketing strategy and roadmap behind making Adlabs Imagica a ride to remember

Digital commerce market to grow by 33% Posted on 07 May,2013 | under MARKETING The total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 percent to reach Rs 62,967 crore by the end of 2013 according to IAMAI’s latest Digital Commerce report

Perfetti Van Melle India launches solar electrification project with TERI Posted on 07 May,2013 | under MARKETING This project is expected to light up the lives of over 250 people and to positively impact their livelihood, health, and education

Citizen signs brand ambassador Kevin Pietersen Posted on 06 May,2013 | under MARKETING Citizen’s association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market

Rishi Khiani’s Ant Farm launches Fork Media Posted on 02 May,2013 | under MARKETING Ant Farm has activated India’s first premium audience network platform with a bouquet of publishers on board

Kids, youth want ‘quick & fast’ entertainment: Jiggy George Posted on 29 Apr,2013 | under MARKETING As Dream Theatre pushes its FIFA merchandise ahead of 2014′s World Cup, CEO Jiggy George expounds on the group’s ultimate TG – young adults and children

Louis Philippe launches e-mag, The Label Posted on 29 Apr,2013 | under Digital Men’s fashion brand Louis Philippe has announced the launch of its first fashion e-magazine called The Label

Dell’s Inspiron ‘can do Kuchh Bhi’ Posted on 26 Apr,2013 | under Digital The 360-degree brand and marketing campaign features themes of ‘Personal Achievement’ and ‘Business Achievement’ to connect with consumers & enterprise customers respectively

Draftfcb study confirms mobile’s rise as a potent medium Posted on 25 Apr,2013 | under MARKETING Most shoppers can’t live without their mobile device, show interviews carried out with 7,500+ consumers across the age group 18-64 in eight Draftfcb global benchmark markets, including India

Navneet Anhal promoted as CEO of Zee Learn Posted on 24 Apr,2013 | under MARKETING He joined Zee Learn in 2008 and has worked across various functions in the organisation

Cheil bags Walt Disney Co, L’Oreal’s Casting Creme Gloss Posted on 24 Apr,2013 | under MARKETING Cheil says its challenge is to leverage all available brand touchpoints and convert ‘brand lovers’ into ‘brand buyers’

Kidzania associates with Birla Sun Life Insurance Posted on 24 Apr,2013 | under MARKETING Edutainment brand KidZania is widening its umbrella in a significant partnership with Birla Sun Life Insurance for its Employment Centre to be set up in Mumbai