INTERVIEWS

  • Zee TV will always stand for Ummeed

    Zee TV will always stand for Ummeed Posted on 16 Dec,2014 | under INTERVIEWS Q&A with Pradeep Hejmadi, Biz Head, Zee TV as the 22-year-old GEC goes in for a brand refresh with a new identity and viewer proposition

  • Maximising on Bond way for life:Saurabh Yagnik

    Maximising on Bond way for life:Saurabh Yagnik Posted on 11 Dec,2014 | under INTERVIEWS Q&A Saurabh Yagnik, Saurabh Yagnik, Executive Vice-president and Business Head, Sony PIX & AXN India on the ongoing ‘Pix School of Bonding’ campaign with Sania Mirza is doing for the channel

  • Upclose with Rohit Ohri, Dentsu India

    Upclose with Rohit Ohri, Dentsu India Posted on 02 Dec,2014 | under ADVERTISING It was the opportunity that attracted him to the Exec Chairman job a little over three years back. And he’s made the most of it!

  • Getting Smart with Infotainment on NGC

    Getting Smart with Infotainment on NGC Posted on 26 Nov,2014 | under INTERVIEWS A Q&A with Keertan Adyanthaya, MD, NGC & Fox, on how the channel is doing with its new crop of programming

  • An Enormous Year for Ashish Khazanchi & Ajay Verma

    An Enormous Year for Ashish Khazanchi & Ajay Verma Posted on 25 Nov,2014 | under INTERVIEWS Q&A with the managing partners of the just-over-a-year-old Enormous creative agency

  • The Whopper gets big on Social

    The Whopper gets big on Social Posted on 18 Nov,2014 | under INTERVIEWS As Burger King opens its Mumbai restaurant, only its second in India, we speak to CMO Uma Talreja on her marketing gambit

  • Up, Close & Personal with Abhijit 'Kinu' Avasthi

    Up, Close & Personal with Abhijit ‘Kinu’ Avasthi Posted on 10 Nov,2014 | under INTERVIEWS As he quits Ogilvy India as NCD, he talks to us about his journey thus far, not calling Piyush by name and his relationship with Rajiv Rao

  • Leaning into change: Lindsay Pattison

    Leaning into change: Lindsay Pattison Posted on 21 Oct,2014 | under INTERVIEWS As she gets into the shoes of Global CEO at the GroupM agency Maxus, we catch her for a quick Q&A

  • From Maxus to? Q&A with Vikram Sakhuja

    From Maxus to? Q&A with Vikram Sakhuja Posted on 17 Oct,2014 | under ADVERTISING Q: Yeh kya hua, kaise hua, kyun huaaa? Vikram: Main toh chala jidhar challe rasta… only in this case I have an idea of what the manzil is + Lindsay Pattison (inset) is the new Maxus Global CEO

  • Getting into the Right Shell

    Getting into the Right Shell Posted on 16 Oct,2014 | under INTERVIEWS The marketing mix is function of which medium has right receptivity and touchpoints for the TG, says Mansi Madan Tripathy, CMO, Shell

  • Product fails when commercial imperatives get in way of editorial integrity: Proctor

    Product fails when commercial imperatives get in way of editorial integrity: Proctor Posted on 13 Oct,2014 | under INTERVIEWS Words of wisdom from GroupM Global President Dominic Proctor as he speak on how business is gradually turning digital

  • Digital isn't about technology. It's about Ideas & Imagingation: Ajaz Ahmad

    Digital isn’t about technology. It’s about Ideas & Imagingation: Ajaz Ahmad Posted on 30 Sep,2014 | under ADVERTISING A quick chat with the founder & CEO of AKQA (now part of WPP), one the best known digital innovators who was in India for Kyoorius Designyatra

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