INTERVIEWS

  • Filmy Tadka to Desi Chinese

    Filmy Tadka to Desi Chinese Posted on 22 Aug,2016 | under INTERVIEWS Ching’s new campaign titled ‘Ranveer Ching Returns’ is a mini-Bollywood film around the brand

  • Sun shines on another refresh for ABG

    Sun shines on another refresh for ABG Posted on 18 Aug,2016 | under INTERVIEWS Preeti Vyas on how the new identity developed by VGC reflects an all-new dynamism of the Aditya Birla Group

  • Time to be programmatic

    Time to be programmatic Posted on 02 Aug,2016 | under INTERVIEWS Michel de Rijk, CEO, APAC, Xaxis on the importance of programmatic ad buying and its future in India

  • Smooth ride on this Street

    Smooth ride on this Street Posted on 27 Jul,2016 | under INTERVIEWS A freewheeling chat with Pratap Bose, CMD, The Social Street, on a year in existence, winning awards and his relationship with DDB Mudra

  • More on the Importance of Penetration

    More on the Importance of Penetration Posted on 26 Jul,2016 | under INTERVIEWS A quick chat with K Ramakrishnan, GM and Country Head, IMRB Kantar World Panel on the Top 50 brands as per the Brand Footprint Global Ranking

  • Selfie with RK: Week #2 | Himanshu Dahiya, Media Head @ Maruti

    Selfie with RK: Week #2 | Himanshu Dahiya, Media Head @ Maruti Posted on 22 Jul,2016 | under INTERVIEWS In Week #2 of the new season of extremely personal questions posed by Rahul Kishore, he gets the very affable Himanshu Dahiya, Head of Media, Digital and Research at Maruti Suzuki to talk like few others have in the past.

  • Raising the bar with HUL, baar-baar

    Raising the bar with HUL, baar-baar Posted on 20 Jul,2016 | under INTERVIEWS A Q&A with Jyoti Bansal, MD, PHD India, on the agency’s wins over the years – on the awards front and more importantly new clients, and more…

  • The Importance of Penetration in a Brand's Success

    The Importance of Penetration in a Brand’s Success Posted on 19 Jul,2016 | under INTERVIEWS Josep Montserrat, Global CEO at Kantar Worldpanel and K Ramakrishnan,GM & Country Head, IMRB Kantar Worldpanel talk on the issue

  • Selfie with RK: Rajiv Dubey

    Selfie with RK: Rajiv Dubey Posted on 15 Jul,2016 | under INTERVIEWS We’re back with a second season of Rahul Kishore’s intimate, ah, well, you-get-the-drift interviews. This time he will speak to leading marketers across the industry. This week, he speaks with Rajiv Dubey, Head of Media, Dabur India

  • What makes VR a must-try for brands

    What makes VR a must-try for brands Posted on 12 Jul,2016 | under INTERVIEWS A quick chat with Happy Finish APAC CEO Ashish Limaye on what will possibly ensure VR doesn’t fade away like various cool tech toys of the past

  • Mondelez has eyes on our mornings

    Mondelez has eyes on our mornings Posted on 07 Jul,2016 | under INTERVIEWS A quick chat with Chella Pandyan of Mondelez India on his recently launched biscuit xbrand’s positioning

  • 'We are not a typical digital agency'

    ‘We are not a typical digital agency’ Posted on 05 Jul,2016 | under INTERVIEWS Razorfish India CEO Charulata Ravi Kumar on how the Publicis.Sapient is a lot more than just a digital media shop