INTERVIEWS

  • Marketing is all about the moments of truth

    Marketing is all about the moments of truth Posted on 29 Jun,2016 | under INTERVIEWS General Mills MD Mainak Dhar on his 15th book and his second on brands, called Brand Shastra, and how he hopes to achieve writing a book a year!

  • Integrating medical, creative and strategy, the Medulla Way

    Integrating medical, creative and strategy, the Medulla Way Posted on 28 Jun,2016 | under INTERVIEWS A quick chat with Praful and Amit Akali who’ve led Medulla to be the #1 healthcare comms agency

  • Borders between media & creative are getting blurred

    Borders between media & creative are getting blurred Posted on 27 Jun,2016 | under Awards An interview with Prasanth Kumar, CEO-South Asia at Mindshare, on the big Grand Prix win at Cannes2016

  • The Ogilvy Way on Digital

    The Ogilvy Way on Digital Posted on 24 Jun,2016 | under ADVERTISING Ogivly India captains Rajiv Rao, Kunal Jeswani and Vikram Menon on the creative agency’s digital outlook

  • Bullish on India @ Cannes Lions

    Bullish on India @ Cannes Lions Posted on 20 Jun,2016 | under ADVERTISING India won well on Day 1 of Cannes Lions, and Saurabh Varma and a cross-section of industry folk are quite bullish of India@Cannes2016

  • 'Consumers do learn from ads'

    ‘Consumers do learn from ads’ Posted on 10 Jun,2016 | under INTERVIEWS Upclose with Ambi Parameswaran on his book ‘Nawabs, Nudes, Noodles’ which was released last evening

  • Stay creative, the awards will follow

    Stay creative, the awards will follow Posted on 07 Jun,2016 | under INTERVIEWS A quick chat with Gunn Report MD Emma Wilkie who was in India last week for the Kyoorius Creative Awards

  • Balki has always been fair: Piyush Pandey

    Balki has always been fair: Piyush Pandey Posted on 06 Jun,2016 | under ADVERTISING A quick chat with Piyush Pandey, Executive Chairman and Creative Director of Ogilvy and Mather India and South Asia

  • We couldn't have done the ad without Khali: Bobby Pawar

    We couldn’t have done the ad without Khali: Bobby Pawar Posted on 06 Jun,2016 | under ADVERTISING Bobby Pawar, Managing Director and Chief Creative Officer of Publicis Worldwide on the Khali Ad for Ambuja Cement winning the Black Elephant

  • The Rise of Communitainment

    The Rise of Communitainment Posted on 30 May,2016 | under INTERVIEWS Professors Stuart Cunningham and David Craig on the heady mix communications, entertainment in the community

  • OOH is moving to the centre of media planning!

    OOH is moving to the centre of media planning! Posted on 25 May,2016 | under INTERVIEWS Out-of-home major Kinetic Worldwide is not content to be just a market leader, says Global CEO Mauricio Sabogal

  • The importance of Emotions

    The importance of Emotions Posted on 18 May,2016 | under INTERVIEWS Graeme Newell, President of 602 Communications and a customer loyalty expert, on what emotional marketing entails in the Indian context

Videos