INTERVIEWS

  • The Whopper gets big on Social

    The Whopper gets big on Social Posted on 18 Nov,2014 | under INTERVIEWS As Burger King opens its Mumbai restaurant, only its second in India, we speak to CMO Uma Talreja on her marketing gambit

  • Up, Close & Personal with Abhijit 'Kinu' Avasthi

    Up, Close & Personal with Abhijit ‘Kinu’ Avasthi Posted on 10 Nov,2014 | under INTERVIEWS As he quits Ogilvy India as NCD, he talks to us about his journey thus far, not calling Piyush by name and his relationship with Rajiv Rao

  • Leaning into change: Lindsay Pattison

    Leaning into change: Lindsay Pattison Posted on 21 Oct,2014 | under INTERVIEWS As she gets into the shoes of Global CEO at the GroupM agency Maxus, we catch her for a quick Q&A

  • From Maxus to? Q&A with Vikram Sakhuja

    From Maxus to? Q&A with Vikram Sakhuja Posted on 17 Oct,2014 | under ADVERTISING Q: Yeh kya hua, kaise hua, kyun huaaa? Vikram: Main toh chala jidhar challe rasta… only in this case I have an idea of what the manzil is + Lindsay Pattison (inset) is the new Maxus Global CEO

  • Getting into the Right Shell

    Getting into the Right Shell Posted on 16 Oct,2014 | under INTERVIEWS The marketing mix is function of which medium has right receptivity and touchpoints for the TG, says Mansi Madan Tripathy, CMO, Shell

  • Product fails when commercial imperatives get in way of editorial integrity: Proctor

    Product fails when commercial imperatives get in way of editorial integrity: Proctor Posted on 13 Oct,2014 | under INTERVIEWS Words of wisdom from GroupM Global President Dominic Proctor as he speak on how business is gradually turning digital

  • Digital isn't about technology. It's about Ideas & Imagingation: Ajaz Ahmad

    Digital isn’t about technology. It’s about Ideas & Imagingation: Ajaz Ahmad Posted on 30 Sep,2014 | under ADVERTISING A quick chat with the founder & CEO of AKQA (now part of WPP), one the best known digital innovators who was in India for Kyoorius Designyatra

  • The Promise of Better PR at Praxis

    The Promise of Better PR at Praxis Posted on 12 Sep,2014 | under INTERVIEWS The third edition of the annual Summit for PR and corp comm professionals starts today in Agra. An interview with event founder and mentor Amith Prabhu

  • We don't repeat our speakers for 7 years: Rajesh Kejriwal

    We don’t repeat our speakers for 7 years: Rajesh Kejriwal Posted on 08 Sep,2014 | under INTERVIEWS A detailed chat with the Kyoorius Founder & CEO on the makings of this year’s Designyatra (& Digiyatra) that happens in Goa from Sept 11 to 14

  • Wowing consumers by word-of-mouth

    Wowing consumers by word-of-mouth Posted on 03 Sep,2014 | under INTERVIEWS Indians rank among the biggest users of word of mouth, according to a recent study by Boston Consulting Group

  • Lunch with MxM: Partho Dasgupta, CEO, BARC

    Lunch with MxM: Partho Dasgupta, CEO, BARC Posted on 22 Aug,2014 | under INTERVIEWS An IRS 2013-like won’t happen when the new TV measurement data is released given enough checks and validation, he insists

  • Q&A with Ramesh Narayan, the Do-gooder Adman

    Q&A with Ramesh Narayan, the Do-gooder Adman Posted on 28 Jul,2014 | under INTERVIEWS Doing good is what the recipient of the AAAI lifetime achievement award wants the industry to do

Today's Top Stories
Videos