INTERVIEWS

We want to bring stories alive: Adlabs Imagica’s Pooja Shetty Deora Posted on 08 May,2013 | under INTERVIEWS Pooja Shetty Deora, Joint Managing Director at Adlabs Entertainment Limited discusses the marketing strategy and roadmap behind making Adlabs Imagica a ride to remember

We’ve already chalked out 2015 vision & roadmap: Ashwani Singla, PSB Posted on 07 May,2013 | under INTERVIEWS Penn Schoen Berland’s Ashwani Singla asserts that the firm has worked hard in building its capabilities and setting a good foundation, and its leadership team has already crafted a 2015 strategic vision and roadmap for growth leading to that year

Intel, doing something wonderful Posted on 03 May,2013 | under Digital In the process of brand evolution, marketing plays an important role, Intel South Asia’s Sandeep Aurora tells MxMIndia

Aiming to be the most complete communications firm in the world: Yusuf Hatia, FleishmanHillard Posted on 03 May,2013 | under INTERVIEWS Yusuf Hatia of FleishmanHillard tells MxMIndia about the communications shop’s rebranding, and how it is part of the firm’s game-changing plans

Times aren’t good, but print media should not give up: Paresh Nath, Delhi Press Posted on 23 Apr,2013 | under INTERVIEWS The affable Editor-in-Chief and Publisher believes that with increasing literacy levels, magazines will grow

Data reporting is complex as of now: Neeraj Vyas Posted on 16 Apr,2013 | under INTERVIEWS Despite the underreported numbers, IPL is a brilliant mix of cricket and entertainment and has seen an excellent start, says Neeraj Vyas of SET Max

Rooted in the region worked for Big Magic: Sunil Kumaran Posted on 15 Apr,2013 | under INTERVIEWS Sunil Kumaran, Business Head, Regional Channels at RBNL on the story so far for Big Magic, as it celebrates its second anniversary

Mitrajit Bhattacharya’s priceless tales of crazy things Posted on 15 Apr,2013 | under INTERVIEWS The Chitralekha Publisher and President writes a book on his varied experiences from his travels in ‘Life Money Can’t Buy’

Metals proved that young team needs to be empowered: K V ‘Pops’ Shridhar Posted on 08 Apr,2013 | under GOAFEST 2013 In the past few weeks, the advertising industry saw a lot of ups and downs. But as the biggest award function – Goafest – of the industry ended, the best was applauded and appreciated. Leo Burnett triumphed at the event [...]

Young also want some gyaan @ Goafest: Ambi Parmeswaran Posted on 05 Apr,2013 | under GOAFEST 2013 Goafest knowledge seminar convenor Dr M G ‘Ambi’ Parmeswaran on the thought process behind the curating of the ‘gyaan’ at the two-day ad festival

Heineken upbeat about social for UCL Posted on 28 Mar,2013 | under Digital Heineken is looking to recruit a lucky football fan, who is digitally and socially savvy, creative, witty, passionate and eager, to report on the UEFA Champions League Final weekend for Heineken’s social media channels in India

Master marketer AK is Godrej’s new mascot Posted on 26 Mar,2013 | under INTERVIEWS Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan for its overall brand image.How well will this work?