INTERVIEWS

  • Selfie with RK: Week #2 | Himanshu Dahiya, Media Head @ Maruti

    Selfie with RK: Week #2 | Himanshu Dahiya, Media Head @ Maruti Posted on 22 Jul,2016 | under INTERVIEWS In Week #2 of the new season of extremely personal questions posed by Rahul Kishore, he gets the very affable Himanshu Dahiya, Head of Media, Digital and Research at Maruti Suzuki to talk like few others have in the past.

  • Raising the bar with HUL, baar-baar

    Raising the bar with HUL, baar-baar Posted on 20 Jul,2016 | under INTERVIEWS A Q&A with Jyoti Bansal, MD, PHD India, on the agency’s wins over the years – on the awards front and more importantly new clients, and more…

  • The Importance of Penetration in a Brand's Success

    The Importance of Penetration in a Brand’s Success Posted on 19 Jul,2016 | under INTERVIEWS Josep Montserrat, Global CEO at Kantar Worldpanel and K Ramakrishnan,GM & Country Head, IMRB Kantar Worldpanel talk on the issue

  • Selfie with RK: Rajiv Dubey

    Selfie with RK: Rajiv Dubey Posted on 15 Jul,2016 | under INTERVIEWS We’re back with a second season of Rahul Kishore’s intimate, ah, well, you-get-the-drift interviews. This time he will speak to leading marketers across the industry. This week, he speaks with Rajiv Dubey, Head of Media, Dabur India

  • What makes VR a must-try for brands

    What makes VR a must-try for brands Posted on 12 Jul,2016 | under INTERVIEWS A quick chat with Happy Finish APAC CEO Ashish Limaye on what will possibly ensure VR doesn’t fade away like various cool tech toys of the past

  • Mondelez has eyes on our mornings

    Mondelez has eyes on our mornings Posted on 07 Jul,2016 | under INTERVIEWS A quick chat with Chella Pandyan of Mondelez India on his recently launched biscuit xbrand’s positioning

  • 'We are not a typical digital agency'

    ‘We are not a typical digital agency’ Posted on 05 Jul,2016 | under INTERVIEWS Razorfish India CEO Charulata Ravi Kumar on how the Publicis.Sapient is a lot more than just a digital media shop

  • Marketing is all about the moments of truth

    Marketing is all about the moments of truth Posted on 29 Jun,2016 | under INTERVIEWS General Mills MD Mainak Dhar on his 15th book and his second on brands, called Brand Shastra, and how he hopes to achieve writing a book a year!

  • Integrating medical, creative and strategy, the Medulla Way

    Integrating medical, creative and strategy, the Medulla Way Posted on 28 Jun,2016 | under INTERVIEWS A quick chat with Praful and Amit Akali who’ve led Medulla to be the #1 healthcare comms agency

  • Borders between media & creative are getting blurred

    Borders between media & creative are getting blurred Posted on 27 Jun,2016 | under Awards An interview with Prasanth Kumar, CEO-South Asia at Mindshare, on the big Grand Prix win at Cannes2016

  • The Ogilvy Way on Digital

    The Ogilvy Way on Digital Posted on 24 Jun,2016 | under ADVERTISING Ogivly India captains Rajiv Rao, Kunal Jeswani and Vikram Menon on the creative agency’s digital outlook

  • Bullish on India @ Cannes Lions

    Bullish on India @ Cannes Lions Posted on 20 Jun,2016 | under ADVERTISING India won well on Day 1 of Cannes Lions, and Saurabh Varma and a cross-section of industry folk are quite bullish of India@Cannes2016

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