Media Agencies

Maxus wins Redbus media business Posted on 16 May,2013 | under ADVERTISING Maxus has the won the media business on online bus ticket-booking site Redbus.in in a recently conducted pitch process

Madison Media wins Maxx Mobiles AOR Posted on 15 May,2013 | under ADVERTISING Madison Media has just acquired the Maxx Mobiles account, which will be handled by Madison Media Sigma in Mumbai

DDB Mudra Delhi bags Marico’s Livon Posted on 29 Nov,2012 | under ADVERTISING DDB Mudra Delhi has won the Rs 40 crore business of Marico’s Livon brand

MPG India appoints Kavita Vohra to head buying for North Posted on 01 Nov,2012 | under ADVERTISING MPG India, the media planning and buying network of Havas Media, has announced the appointment of Kavita Vohra as Associate Vice President Investments.

The Anchor: CVL Srinivas on 5 reasons all media agencies need to be creative Posted on 17 Sep,2012 | under Media Agencies Gone are the days when ‘creative’ lived in a world of its own. Media agencies have to embrace creativity and assimilate it into their thought and work processes.

Mindshare leads in Emvies 2012 shortlist Posted on 16 Aug,2012 | under ADVERTISING The shortlists for Emvies 2012 to be held on September 3 have been announced. Mindshare leads with 27 of the shortlists, followed by Maxus (19), Pinnacle (15) and Lodestar UM (13).

Vikram Sakhuja is Global CEO of Maxus. Maxus HQ to shift to India. Sakhuja replacement not named yet Posted on 15 Aug,2012 | under ADVERTISING Group M announces three top level changes: Mr Sakhuja replaces Kelly Clark as Global CEO of Maxus who in turn replaces Rob Norman as CEO of Group M North America. Mr Norman has been appointed Chief Digital Officer for Group M Global

U-turn to comfort zone! Posted on 31 Jul,2012 | under ADVERTISING Anita Nayyar is among the many captains of media agencies who have returned after a short to long stint on the other side

Welcome,the new adland superpower:Dentsu Posted on 13 Jul,2012 | under Ad Agencies No immediate impact in India as Dentsu’s announcement of acquiring Aegis brings it closer to adland biggies WPP, Omnicom, Publicis & Interpublic

Mediavest bags Axis Bank account Posted on 26 Jun,2012 | under ADVERTISING Starcom Mediavest Group’s Mediavest has bagged the Axis Bank account which is currently with Madison Media

Manas Mishra joins Lintas Initiative as President Posted on 18 Jun,2012 | under ADVERTISING Manas Mishra will be President of Initiative as CEO Sudha Natarajan moves on

Creative agencies have allowed themselves to be dumbed down: Vikram Sakhuja Posted on 04 Jun,2012 | under INTERVIEWS The GroupM boss unplugs to Anil Thakraney on commission (v/s fees), corruption, creatives & more