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    AdStrat: Do it Rght, urges Tata Capital Posted on 09 Feb,2015 | under AdStrat In AdStrat, how Tata Capital wanted to connect with the digital audience in an engaging manner, getting them to participate in its brand philosophy…

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    AdStrat: DDB Mudra unveils second phase of Volkswagen’s Polo campaign Posted on 02 Dec,2014 | under AdStrat DDB Mudra West has used the New Polo’s USP of ’1.5L TDI engine’ to great use in its proposition: Power, when you need it

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    Adstrat: DDB Mudra West unveils 12 Months Free Shopping Festival campaign Posted on 24 Nov,2014 | under AdStrat The brief was to communicate to the audience to shop at any Future Group store of their choice, to get never-before cashback and benefits

  • AdStrat: Ezone urges consumers to grow closer with new festive campaign Posted on 27 Oct,2014 | under AdStrat The Ezone TVC is built around the central idea that electronics and technology today do many things in our lives, and the biggest being- bringing people closer

  • AdStrat: Ceat Tyres: Banking on ‘superior grip’ offering Posted on 25 Mar,2014 | under AdStrat Objective: To increase awareness about wide range of CEAT SUV tyres The primary focus to be on “superior grip”, which is the core proposition provided by CEAT brand The campaign intends to position CEAT Tyres, as a savior in unsafe [...]

  • AdStrat: Making ‘back the new front’ Posted on 12 Mar,2014 | under AdStrat The entire Skybags film is about people wearing backpacks walking or doing things backwards

  • Ad Strat: Making ‘Her Ghar’ a reality Posted on 27 Feb,2014 | under AdStrat Campaign Name - SBI Home Loan ‘Birthday Gift’   Client: State Bank of India   Brief: SBI understands the significance of owning a home and the importance it plays in one’s life. The TVC tries to capture this emotion, wherein the husband [...]

  • AdStrat: Idea Internet: No more foolin’ around Posted on 25 Feb,2014 | under AdStrat With Airtel & Vodafone already well entrenched into their data journey, Idea had the challenge to find a unique take on mobile internet in the ‘ullu banoing’ ad

  • Adland bullish on Goafest 2014 with Sundar Swamy incharge Posted on 14 Feb,2014 | under AdStrat Many in the advertising and media business are hopeful that Goafest 2013 will be successful with go-getter Srinivasan ‘Sundar’ Swamy as chairman of the organising committee

  • Continuing education, not awards to be focus of new Advertising Club prez

    Continuing education, not awards to be focus of new Advertising Club prez Posted on 12 Sep,2013 | under AdStrat DDB Mudra COO Pratap Bose takes charge from Shashi Sinha, CEO, IPG Mediabrands & Lodestar UM

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    AdStrat: Vodafone’s ‘Made For’ proposition Posted on 19 Aug,2013 | under AdStrat The brief was clear: reinforce Vodafone’s network superiority through charming slice of life stories

  • AdStrat: Verito Vibe: Sporty & Sensible

    AdStrat: Verito Vibe: Sporty & Sensible Posted on 15 Jul,2013 | under AdStrat In this week’s AdStrat, we bring you the creative strategy behind the new Verito Vibe ad created by Interface Communication