AdStrat

  • AdStrat: Ceat Tyres: Banking on ‘superior grip’ offering Posted on 25 Mar,2014 | under AdStrat Objective: To increase awareness about wide range of CEAT SUV tyres The primary focus to be on “superior grip”, which is the core proposition provided by CEAT brand The campaign intends to position CEAT Tyres, as a savior in unsafe [...]

  • AdStrat: Making ‘back the new front’ Posted on 12 Mar,2014 | under AdStrat The entire Skybags film is about people wearing backpacks walking or doing things backwards

  • Ad Strat: Making ‘Her Ghar’ a reality Posted on 27 Feb,2014 | under AdStrat Campaign Name - SBI Home Loan ‘Birthday Gift’   Client: State Bank of India   Brief: SBI understands the significance of owning a home and the importance it plays in one’s life. The TVC tries to capture this emotion, wherein the husband [...]

  • AdStrat: Idea Internet: No more foolin’ around Posted on 25 Feb,2014 | under AdStrat With Airtel & Vodafone already well entrenched into their data journey, Idea had the challenge to find a unique take on mobile internet in the ‘ullu banoing’ ad

  • Adland bullish on Goafest 2014 with Sundar Swamy incharge Posted on 14 Feb,2014 | under AdStrat Many in the advertising and media business are hopeful that Goafest 2013 will be successful with go-getter Srinivasan ‘Sundar’ Swamy as chairman of the organising committee

  • Continuing education, not awards to be focus of new Advertising Club prez

    Continuing education, not awards to be focus of new Advertising Club prez Posted on 12 Sep,2013 | under AdStrat DDB Mudra COO Pratap Bose takes charge from Shashi Sinha, CEO, IPG Mediabrands & Lodestar UM

  • Image

    AdStrat: Vodafone’s ‘Made For’ proposition Posted on 19 Aug,2013 | under AdStrat The brief was clear: reinforce Vodafone’s network superiority through charming slice of life stories

  • AdStrat: Verito Vibe: Sporty & Sensible

    AdStrat: Verito Vibe: Sporty & Sensible Posted on 15 Jul,2013 | under AdStrat In this week’s AdStrat, we bring you the creative strategy behind the new Verito Vibe ad created by Interface Communication

  • AdStrat: Zatak: Scenting change Posted on 03 Jun,2013 | under AdStrat Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.

  • AdStrat: Fastrack: Moving on Posted on 27 May,2013 | under AdStrat Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad

  • AdStrat: Danone: Getting the good in Posted on 20 May,2013 | under AdStrat Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.

  • AdStrat: Bajaj: Cooling with comfort Posted on 13 May,2013 | under AdStrat Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.

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