ADVERTISING

Anil Thakraney: Oops! Phaneesh did it again! Posted on 21 May,2013 | under ADVERTISING It all boils down to just one thing: ‘Dimag jhakaas hai par sala character dhila hai’.

A long story short: Rise of the 100+ seconder Posted on 21 May,2013 | under ADVERTISING A few recent ads seem to be embracing the luxury of time, giving audiences films that tell a compelling story. Is it a trend, and will it work?

Debrief: McDonald’s Masala Grill: Apun aisaich hai! Posted on 21 May,2013 | under ADVERTISING The commercials are entertaining, and the Indian flavour is brought out nicely. Yes, we will identify with these situations, because, as the cliche goes, we are like that only

Do election time feel-good ads work? Posted on 20 May,2013 | under ADVERTISING Successive governments have employed ad campaigns to drive home positive messages. But do these really influence the electorate?

Mindshare & OgilvyAction partner for rural marketing solutions Posted on 20 May,2013 | under ADVERTISING Under the partnership, Mindshare will be responsible for strategy and OgilvyAction will work on activation

Anil Thakraney: Dutt teri ki! Posted on 20 May,2013 | under ADVERTISING Just when you thought the Sanjay Dutt media circus is done and dusted, that he will now be left alone to atone for his sins, the madness rages on

AdStrat: Danone: Getting the good in Posted on 20 May,2013 | under AdStrat Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.

Anil Thakraney: IPL: Show will go on Posted on 17 May,2013 | under ADVERTISING I don’t think a few rotten eggs will spoil the big IPL party, it will carry on as usual. Too many people make too much moolah from it, the show will simply go on. The IPL is used to surviving scandals

McDonald’s wins FAB Brand of the Year 2013 Posted on 16 May,2013 | under Awards The FAB Awards is an international awards programme focused entirely on work done for food and beverage brands.

Maxus wins Redbus media business Posted on 16 May,2013 | under ADVERTISING Maxus has the won the media business on online bus ticket-booking site Redbus.in in a recently conducted pitch process

Debrief: Tanishq: Director’s film Posted on 16 May,2013 | under ADVERTISING It doesn’t feel like an ad, this could be a scene from a Bollywood film or a television serial. Very subtle, very soft, and therein lies the commercial’s power

Longhand 2.0 winners announced Posted on 16 May,2013 | under ADVERTISING Longhand 2.0, conceived by Bodhisatwa Dasgupta, Associate Creative Director, Grey Worldwide, culminated recently and the winners were announced yesterday