Havas to manage integrated comms mandate of Citroen

17 May,2019

By A Correspondent

 

European auto major Groupe PSA has entered the Indian market in April 2019 with the launch of Citroën. It has tasked Havas Creative India to manage its integrated communications mandate which includes handling the creative, social and digital creative duties including reputation management.

 

Citroën aims to launch its first car in Indian market before the end of 2020, in line with its core proposition ‘Inspired By You’. Havas Creative India will partner with Citroën for the launch with brand strategy and amplification customised for the Indian market.

 

The business will be managed out of the agency’s Mumbai office, and work on the account has begun, we are told.

 

Said Roland Bouchara, Senior Vice President, Sales and Marketing, Citroën India: “India is a key focus market for the internationalisation initiative of PSA Groupe. Citroën is a truly International brand present in 90 markets with 1.05 million sales in 2018 and a strong history. It’s a French brand, which in 2019 celebrates its centenary. Havas Creative’s consumer-centric approach has made us believe that they are the right partner for us. We are confident this partnership will enable us to launch the Citroën brand in India and create awareness amongst our local target audiences.”

 

Added Rana Barua, Group CEO, Havas India: “Over the last three decades, Citroën and the Havas group have shared a beautiful and legendary partnership, in building this Iconic brand which has resulted in stellar and memorable work.  We are proud to get an opportunity to partner brand Citroën a successful international brand in the dynamic Indian automobile market, with our ‘Together’ strategy that encompasses simplicity and effectiveness.”

 

 

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