Dell reaches out to CXOs via new ad

17 Apr,2019

By A Correspondent

 

With the Latitude 7000 series laptops, Dell offers CXOs and senior management an option of choosing a work machine that matches their stature and pace. Conceptualised and executed by Grey, the campaign takes a trip down the lives of CXOs as they try to drive their organisations ahead, with Dell Latitude as their partner.

 

Speaking about the film, Gautam Bhasin, Group Creative Director at Grey Bangalore said: “A CXO’s life revolves around handling challenges and confidential information, being accountable and taking tough calls. Which is why he needs a laptop that works in tandem with his pressure. So, we mirrored the CXO’s journey, showing how a Latitude would seamlessly fit into their world, handling it all, just like him.”

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