AltBalaji celebrates second anniv with new content initiatives

17 Apr,2019

By A Correspondent

 

AltBalaji has completed two years of operations in India. To connect with fans, the platform will launch a digital contest ‘AltBalaji Ka Sabse bada fan’, where two lucky winners will get a chance to meet their favourite star. A Twitter contest will be hosted on AltBalaji’s official handle from April 19 till 22 wherein multiple questions will be asked about the shows at regular intervals.

 

Nachiket Pantvaidya

Said Nachiket Pantvaidya, CEO – AltBalaji and Group COO, Balaji Telefilms: “Entertaining viewers with innovative content has been the core ethos of the group and very significantly runs in the DNA of AltBalaji too. Celebrating the journey of two glorious years  is a very proud moment for us as we set foot into the third year. By constantly working on an effective content strategy to cater to individuals, we aim to ramp up our offerings in the Originals space at an exciting pace. With a total of 18 new originals across genres launched last year, the content-library is growing bigger and getting more extensive. This also reflects in our growing subscriber base, with AltBalaji consistently ranking in the three Top Grossing Apps on both iOS and Android.”

 

 

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