Seychelles Tourism Board unveils global ad film

22 Mar,2019

By A Correspondent

 

Seychelles Tourism Board (STB) has launched its global ad film that will be showcased across traditional and digital mediums. The film has been directed and developed by digital content creators, TheVibe. The film captures the essence of Seychelles and highlights diverse aspects of the destination.

 

Speaking about this recent development on the Indian market, Sherin Francis, STB Chief Executive mentioned that the collaboration with TheVibe has been an opportunity to maximise on the destination’s visibility on the Indian market.

 

“Seychelles remains amongst one of the dream destinations for wedding and honeymooners and our marketing efforts as STB is to carry on promoting Seychelles aggressively in the Indian market and in countries around the world.  The film’s international appeal showcases the beauty of this country beyond its beaches. An increasing number of young couples have been opting for destinations that offer more than just relaxation on their honeymoon. Our aspiration is for our guests to indulge in the recreational activities of their choice and create memories of a lifetime.  We believe that this new film has put together an interesting mélange of all these aspects which will appeal to young audiences; while helping to boost footfalls in the coming months,” she said.

 

Added Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist Office – India: “The film is a big development for us, as it is an initiative from the India market which will be used for global distribution and promotional purposes. We believe this will facilitate our trade partners to reach out to their audiences and highlight the varied adventurous experiences Seychelles has to offer. We are also delighted to say that Seychelles received 13,901 tourists from India in 2018, retaining India’s position as the top 6th source market for the tourism board.”

 

 

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