IPL superweekends notwithshanding, Rising Star to kick off on Mar 16

15 Mar,2019

By A Correspondent

The Colors live reality singing talent show Rising Star is all set for a March 16 take-off. The format is the same, except that there is a new emcee in Aditya Narayan and a new judge in Neeti Mohan (instead of Monali Thakur). The show will air at 9pm on Saturdays and Sundays.

 

Speaking at the show’s launch event, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said: “After two successful seasons, Rising Star has established itself as India’s only live interactive show on television and we are extremely pleased to be the pioneers in this space. Our campaign for this season, #JantaKaPyaar, emphasizes the power of aam junta and the fact that their support has helped talent in this country to rise above and beyond. The 9pm weekend slot on Colors has worked tremendously well for us with a hit season of Khatron Ke Khiladi and we are sure that this season of Rising Star will resonate with the audience in a similar way.”

 

Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment: “Our audience have enjoyed shows like Bigg Boss and Khatron Ke Khiladi over the weekends and promising the same energy and entertainment, we are back with the third season of Rising Star for our primetime slot. We are delighted to have Shankar Mahadevan and Diljit Dosanjh back on the expert panel along with Neeti Mohan as the newest member. Brand new addition to the team will also be the host, Aditya Narayan. Back after two successful seasons, Rising Star is the only LIVE show with no fake emotions, no over produced tears and stories. The show is purely based on the talent of the singers and their journeys. It’s time for India to yet again come together and help raise the wall to find the next Rising Star. In this show your teacher, your community and even your society will all cheer for you to be a singing star.”

 

The last two seasons of Rising Star kicked off in January and February respectively and the third season starts in late March, just a week before the start of the Indian Premier League. Since some key fixtures are scheduled for weekends, couldn’t this impact the viewership (and hence ratings) of Rising Star 3, we asked Jaipuria. “Viewers always come back for their favourite shows, like they come back to be their dal-chawal. The IPL has been around for many years, and we don’t see Rising Star being impacted by it,” she said underscoring that the show’s format will pull viewers.

 

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