Godrej Interio promotes its mattress offering in new ad film

15 Mar,2019

By A Correspondent

 

Godrej Interio Mattresses launched a new campaign on World Sleep Day under the aegis of its health awareness initiative – sleep@10. The new campaign by Creativeland Asia reveals that over 84 per cent of children and teenagers in India are sleep deprived.

 

Commenting on the Sleep@10 sleep-o-meter findings, Anil Mathur, COO, Godrej Interio, said: “Sleep@10 is a concept that actually emerged from the product development stage of our healthcare range. As we delved deeper, we realised the concern was much larger than just selecting the right mattress. Over 91% of Indians are sleep deprived. Further insights gathered from our sleep-o-meter taken by over 3 lac Indians, we were informed that our children too are sleep deprived. This demands for a more serious discussion as it threatens the future of our nation.”

 

Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia, added: “Parents often are clueless about how big a role proper sleep for 10 hours plays in the development of a child. The idea was to get them to take pride in their kids’ sleeping habits, as much as in any other achievement. The film was honestly the simplest expression of the idea.”

 

 

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