Appy Fizz asks consumers to #RiseUp with new summer campaign

15 Mar,2019

By A Correspondent

 

Parle Agro announced the launch of a new summer campaign for Appy Fizz with hyperlocal marketing strategy with various initiatives to further connect with the consumers across India.

 

Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said: “Appy Fizz, a Rs 740 core brand, has grown by 70 per cent in last year, witnessing this phenomenal acceptance from consumers has fueled our desire to chalk an aggressive marketing strategy and build this category to Rs. 4,000 crore. Both Salman Khan and Jr NTR have a huge fan base that will help us connect with our consumers and actualize this feat.”

 

Conceptualised by Parle Agro’s creative partner, Sagmesiter & Walsh, the 360-degree campaign will speak out to the young consumers, encouraging them to unleash their true potential and #RiseUp while achieving their goals in life.

 

Added Jessica Walsh, Partner at Sagmeister & Walsh: “For Appy Fizz, we have always maintained the intriguing communication strategy, connecting with consumers across the country. Both the brand ambassadors have good screen presence and seamlessly blends with Appy Fizz’s bold and edgy persona.”

 

 

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