Which IAA World Congress pack suits you?

19 Feb,2019

 

By Sanjeev Kotnala

 

The IAA World Congress starts tomorrow. It’s two days of jam-packed sessions with the evening parties helping you to unwind. There may be exceptions, but it’s impossible for a delegate to attend all the sessions.

To get the best out of the conference, including networking, one must choose and pick the sessions of one’s like, interest and relevance.

Before you question how, here is a tip, don’t treat IST as Indian Stretchable time. If one was to go by the last IAA event at Kochi, events and sessions start and almost finish on time. And the sessions for their content and quality of speakers are jam-packed. This time, I think IAA has packed too much in three days. Most of the sessions are of 30 minutes duration.  Few like the inaugural session are longer with more speakers. And we know how the panel discussions or one-on-one discussion can overrun time. This potentially can lead to a cascading effect on timelines. I am waiting to be pleasantly surprised by IAA, if it can keep time!

Note the dress code. For conference sessions wear business casuals. For evening parties wear Smart Casuals. The temperature is expected to be Between 23°C to 30°C, so don’t be overdressed.

Now back to what I was suggesting. Taking a page from recent a TRAI attempt on giving customers to select the channels they want to watch.  Here are SESSION PACKS specially curated for you.

Look at what you want to get out of the Global Conference and pick the pack that suits your need. Hopefully, it will make your task easy.  Sorry, this is not going to impact your delegation fee. However, you may gain extra time and space to get more out of your trip to Kochi and the IAA World Congress.

The pack names and the sessions listed do not reflect on the content of the session or the speakers. It is based on best fit and expectations. Do check the time with the official site.

Here are the IAA WORLD CONGRESS SESSION PACKS I have picked for you. I have tried keeping each of the packs limited to max six to seven sessions each. And you can always add to it.

 

THE IAA GLOBAL CONFERENCE TECHNOLOGY PACK.
Day 1. WEDNESDAY. 20TH FEB 2019. 1345 hrs. Nandan Nilekani, Co-Founder & Non Executive Chairman, Infosys Technologies Ltd. He will be speaking on Aadhar Leapfrog. 1415 hrs. Hans Paul Burkner. Chairman, Boston Consulting Group on ‘Who Really Owns the Data? The Privacy Vs. Personalisation Debate’. 1700 Hrs Munish Varma. Partner, Softbank Investment Advisers will be in conversation with Mini Menon. Talk centres around Investing at the forefront of the information revolution. Day 2. THURSDAY. 21ST FEB. 1000 Hrs. Simon Kahn. Chief Marketing Officer, Google APAC. The Future of Digital Immersion. Day 3. FRIDAY. 22ND FEB. 930 Hrs. Scott Bedbury. CEO, Brandstream Inc. ‘Building Superhuman Brands for the Digital Age’. 1500 Hrs. Sanjay Podder. MD, Accenture Labs. Tech4Good: Scaling Societal Transformation in Fourth Industrial Revolution

THE IAA GLOBAL CONFERENCE CELEBRITY PACK.
Day 1. WEDNESDAY. 20TH FEB 2019. 1000 Hrs. Catch the tri-murti of Money, Art and Spirituality at the Inaugural ceremony Mukesh Ambani, Amitabh, Bachchan and Sri Sri Ravi Shankar. DAY 2. THURSDAY. 21ST FEB. 1215 hrs. Chris Tung. Chief Marketing Officer, Alibaba. A unique Alibaba model for brand growth. DAY 3. FRIDAY. 22ND FEB. 1415 hrs. 1000 Hrs. Robot Sophia. Social humanoid robot developed by Hanson Robotics.‘Robots & Humans – Friends or Foes?’. 1600 Hrs. Andrew Keen. Entrepreneur, author & broadcaster. Director, SalonFutureCast. ‘Repairing a Broken World: Fix the Future’. 1630 Hrs. Andre Agassi. Former World No. 1 Tennis Player in conversation with Vijay Amritraj. 1700 Hrs. Deepika Padukone, Actor & Social Influencer in conversation with Anuradha Sengupta.

THE IIA GLOBAL CONFERENCE DEEP INSIGHT PACK.
DAY 1. WEDNESDAY. 20TH FEB 2019. 1000 Hrs. Catch the tri-murti of Money, Art and Spirituality at the Inaugural ceremony. . Mukesh Ambani, Amitabh, Bachchan and Sri Sri Ravi Shankar. DAY 2. THURSDAY. 21ST FEB. 1000 Hrs. Simon Kahn. Chief Marketing Officer, Google APAC on The Future of Digital Immersion. 1030 Hrs. Michael McQueen, Trend forecaster and Author, and Tim Reid Comedy Writer and Innovation Expert. A panel discussion De-risk the Future. Preparing Now for What’s Next, moderated by Tom Doctoroff. 1215 hrs. Chris Tung. Chief Marketing Officer, Alibaba. On A unique Alibaba model for brand growth . 1445 Hrs. Prof. Byron Sharp. Professor of Marketing Science and Director of the Ehrenberg-Bass Institute. How Brands Grow in a Digital World. DAY 3. FRIDAY. 22ND FEB. 1430 hrs. Robot Sophia. Social humanoid robot developed by Hanson Robotics. Hear her on ‘Robots & Humans – Friends or Foes’?

THE IAA GLOBAL CONFERENCE GOOD FEEL PACK.
DAY 1. WEDNESDAY. 20TH FEB 2019. 1345 Hrs. Nandan Nilekani. Co-Founder & Non Executive Chairman, Infosys Technologies Ltd. on Aadhar Leapfrog. DAY 2. THURSDAY. 21ST FEB. 1730 Hrs. Piyush Pandey. Global Chief Creative Officer of Ogilvy & Mather. Brand Communication for Social Change DAY 3. FRIDAY. 22ND FEB. 1230 Hrs. Rumman Chowdhury. Global Lead for Responsible AI, Accenture Applied Intelligence. Responsible artificial intelligence for humanity. 1500 Hrs. Sanjay Podder. Managing Director, Accenture Labs. Tech4Good: Scaling Societal Transformation in Fourth Industrial Revolution. 1630 Hrs. Andre Agassi. Former World No. 1 Tennis Player in conversation with Vijay Amritraj. 1700 Hrs. Deepika Padukone. Actor & Social Influencer will be in conversation with Anuradha Sengupta.

THE IAA GLOBAL CONFERENCE MARKETING PACK.
DAY 1. WEDNESDAY. 20TH FEB 2019. 1445 Hrs. Penny Baldwin. Senior Vice President, Chief Marketing Officer, Qualcomm Technologies Inc. on ‘Accelerating the Mobile Revolution’. 1600 Hrs. D. Shivakumar. Group Executive President-Strategy & Business Development, Aditya Birla Group on Brand Trust in a Digital World. DAY 2. THURSDAY. 21ST FEB. 1145 Hrs. Marc Pritchard. Chief Brand Officer, Procter & Gamble. Leading Disruption to Drive Growth. 1445 Hrs. Prof. Byron Sharp. Professor of Marketing Science and Director of the Ehrenberg-Bass Institute. How Brands Grow in a Digital World.  DAY 3. FRIDAY. 22ND FEB. 0930 Hrs. Scott Bedbury. CEO, Brandstream Inc. Building superhuman brands for the digital Age. 1030 Hrs. Jean David. Pioneer & Builder, Cirque du Soleil. Cirque du Soleil – Lessons in Innovation

IAA GLOBAL CONFERENCE ENTREPRENUER MONEY PACK.

DAY 1. WEDNESDAY. 20TH FEB 2019. 1630 Hrs. Jonas Kjellberg. Lecturer, Author, Venture Investor & Co-Creator, Skype. Generating Game Changer Ideas That Attract Venture Capital. 1700 Hrs Munish Varma. Partner, Softbank Investment Advisers in conversation with Mini Menon. Talk centres around Investing at the forefront of the information revolution. DAY 2. THURSDAY. 21ST FEB. 1145 hrs. Marc Pritchard. Chief Brand Officer, Procter & Gamble. Leading Disruption to Drive Growth. 1245 Hrs. Mark D’Arcy. VP, Global Business Marketing and Chief Creative Officer, Facebook will be in conversation with Neeraj Roy. The Crowd Sings Back – The Best Ideas Shaping Culture Are Shaped By Culture.  DAY 3. FRIDAY. 22ND FEB. 1000 Hrs. Sheena Iyengar. Professor, Columbia Business School. The Art of Making Choices. 1030 Hrs. Jean David. Pioneer & Builder, Cirque du Soleil. Cirque du Soleil – Lessons in Innovation

IAA GLOBAL CONFERENCE ALREADY KNOW EVERYTHING PACK.
DAY 1. WEDNESDAY. 20TH FEB 2019. 1545 Hrs. Boris Eremin. President, IAA Russia Chapter sharing details on the World Congress 2020, Russia. 1730 Hrs. Sir Martin Sorrell. Executive Chairman, S4Capital. Who will be in discussion with Anant Rangaswami on The New reality? Something only the two of them may know. DAY 2. THURSDAY. 21ST FEB. 1515 Hrs. Rahul Welde. EVP Digital Transformation, Unilever. Lindsay Pattison. Chief Client Officer, WPP. A Panel discussion on Getting Future Ready. Moderated by Ralph Simon. DAY 3. FRIDAY. 22ND FEB. 1000 Hrs.  Sheena Iyengar. Professor, Columbia Business School. The Art of Making Choices. 1600 Hrs. Andrew Keen. Entrepreneur, author & broadcaster. Director, salonFutureCast. Repairing a Broken World: Fix the Future.

THE GOD’S OWN COUNTRY PACK.
Day time explore Fort Kochi, toddy shop, sunset views, kathakali dance show, private ayurvedic massage, visit the 400-year-old synagogue, see the distinctive sight of the giant Chinese fishing nets, go for a history ride into Dutch, Portuguese and British colonial area.  DAY 1. WEDNESDAY 20TH FEB. 1900 Hrs. Music & Flavours of Kerala. Indian Actress & Social Influencer, Kajol Devgan is the guest of honour. DAY 2. THURSDAY. 21ST FEB. 1930 Hrs. It’s Party Time and you will be exposed to Indian fashion and flavours. Guest of Honour is Dr Shashi Tharoor, the Diplomat, Parliamentarian and former Under Secretary General of the United Nations. And people on Twitter will know him for the POV and the language he is known to use. DAY 3. FRIDAY. 22ND FEB 1900 Hrs.  Farewell diner. I know, few of you have planned to skip it, but then this could be real fun.

Do tell me, if this helped you in any way.

 

Sanjeev Kotnala, a former media biggie (okay, he still is, but not on a full-time basis), is now a marketing strategist, advisor and educator. His column ‘KotMartial’ appears on MxMIndia every Wednesday (the next one will appear tomorrow). He also reports (in a hat ke style) on some key industry events, like the IAA World Congress being held from Feb 20 to 22.

 

 

 

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