Praveen Kenneth & Co pay ode to India’s unity via new ad film

19 Feb,2019

By A Correspondent

 

Praveen Kenneth, founder Law & Kenneth and former chairman of Law & Kenneth|Saatchi & Saatchi, has launched a campaign under the platform of ‘Ek Desh, Ek Hum’.

 

Stating on the intent of the messaging, Kenneth said: “What we are conveying is not new. It’s simple, it’s obvious. We all know the magic of India is the amazing diversity of its people, across cultures and religion. Our life is fuller, vibrant, expanded, thanks to our Hindu, Christian, Muslim, Sikh, Jain, Buddhists friends, brothers and sisters. I believe this is the underlying strength of our nation. The important thing however is that we need to keep bringing this back into the center-stage of conversation and consciousness. It’s like brushing teeth- it needs to be gotten into our collective consciousness -always. And this needs to be a on-going and a engaging conversation- Nation above all. A nation’s health and progress is directly proportional to the quality of the collective and inclusiveness of the society- and that’s the truth.”

 

The launch video has been directed by filmmaker Pradeep Sarkar while the music has been scored by Dhruv Ghanekar, and the lyrics have been penned by Ishita Arun.

 

 

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