Maharishi Ayurveda empowers women to embark on their dream journey

08 Feb,2019

By A Correspondent

 

Raktda from Maharishi Ayurveda has launched a new print campaign conceptualised by Grey.

 

Said Ramesh Yadav, Global Head of marketing- Maharishi Ayurveda: “Iron supplements category has by and large operated at a functional level in India. We wanted to reposition the category and shift the focus of conversations from the product to the aspirations of women, thereby building stronger relevance and affinity for the brand in her life.”

 

Addedd Ketan Desai, President and Growth Officer, Grey Group: “Raktda presented an exciting opportunity to create conversations around the importance of iron in our dietary regime. Given the lack of education around this category, we had a dual pronged challenge of creating condition awareness whilst keeping the aspirations and realities of today’s women at the center,”

 

 

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