Inaugural Gerety Awards to challenge status quo of popular creative awards

12 Feb,2019

By A Correspondent

 

At a time when the advertising industry is trying to redefine itself, award shows also need to redefine their role. This is the philosophy behind the Gerety Awards that is designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries.

 

Executive jury sessions will take place in London, Hamburg, New York, Mumbai, Paris, São Paulo, Stockholm, Beirut, Amsterdam and Sydney.

 

The confirmed jury includes: Rosie Arnold, former CCO, AMV BBDO;

Susan Credle, Global CCO, FCB; Nunu Ntshingila, Regional Director, Facebook Africa; Merlee Cruz-Jayme “Chairmom” and Chief Creative Officer, Dentsu Jayme Syfu. Tista Sen, Regional Creative Director, JWT South Asia, is Brand Ambassador for the Gerety Awards.

 

Joe Brooks and Lucía Ongay have more than 20 years combined experience working for advertising awards and believe it is time to do something different: “When we first started talking to key industry leaders about our ideas for the Gerety Awards, we were surprised by the passion and enthusiasm about this concept. This convinced us that what the industry needs now is a new kind of awards show.”

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