Verizon Media & Microsoft expand partnership in India

11 Jan,2019

By A Correspondent

 

Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivalled access to brand safe video, display and content marketing solutions across Microsoft properties globally including MSN, Outlook and XBox. Marketers can continue to partner directly with the Verizon Media sales team to access these ad opportunities across devices.

 

Said Guru Gowrappan, CEO of Verizon Media: “We help advertisers easily solve their business challenges with our unified ad platforms, and we’re continuing to build on this strong foundation by introducing even more high quality, global inventory through this deal. Partnering with Microsoft enables us to bring together this premium inventory with our ad tech, quality content and the most diverse, verified data in the industry to connect marketers with their key audiences at scale.”

 

 

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