Prime Focus film spins a tale around Uttarayan

11 Jan,2019

By A Correspondent

 

Prime Focus Technologies’ latest digital film for Coats brings to life the fun-filled Uttarayan festival, with a focus on strengthening familial bonds. The protagonist of the film brings all his family members closer together by baiting them to compete against one

 

Said Umesh Bopche, Vice President, Sales & Business Development, PFT: “Coats is an integral part of any Indian kite flying event, with a majority of industry players opting to use Coats’ high quality, cotton kite flying threads. Through this film, we wanted to highlight how they help people across the country enjoy the vibrant, sporting spirit of Uttarayan.”

 

Added Rajesh Satija, Vice President Marketing, Coats India: “Coats is world’s leading manufacturer of industrial threads. In India we are market leader in sewing thread and kite flying thread. Come January, and our products take on a special significance during the Kite Flying festival. We are extremely happy with the way PFT created this film as an endearing slice of life that audiences can easily relate to.”

 

 

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