Taco Bell promotes new product offering via latest ad film

07 Dec,2018

By A Correspondent

 

Taco Bell announced the launch of its latest product ‘Chickstar Wrap’, a star-shaped tortilla, filled with crispy chicken, veggies and signature sauces from the house of Taco Bell. The campaign was conceptualised by Taco Bell’s agency-on-record – Ogilvy Delhi.

 

Expressing his excitement on the new product launch, Ankush Tuli, Managing Director, Taco Bell – Asia Pacific, said: “As we continue to grow in number of restaurants and fan base, we stay committed to bringing new innovations to the Indian food scene. We are now excited to introduce a Taco Bell twist on the traditional chicken burger through the ‘Chickstar Wrap’. Following the successful launches of Naked Chicken Tacos and Crispy Potaco, we are confident that Chickstar Wrap will not only introduce consumers to new and bold flavors, but will also encourage the consumers to try never before seen formats in the out-of-home food category.”

 

Added Sidharth Shukla, Vice President & Head of Digital, Ogilvy Delhi: “Our insight was based on the fact that for our target audience trying out experiences is essential. It comes out of a ‘want’ to discover new things and equally from a realization that there is nevertheless a certain rut which has seeped into day to day life.  An embodiment of these feelings, we felt, was reflected in the numerous “What’s up?” or “Aur Bata” questions that we receive as we go about our day – The Chickstar Wrap here is the symbolic answer, counter and comeback to this question – putting a new spin from both a format and a taste perspective to a food item which has largely remained unchanged since we have known it. The film remains true to the Taco Bell style that we are now so familiar with – slices of life, witty, young, all of which add to making it very relatable to the audience we wish to engage with.”

 

 

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