Pooja Gupta back at iTV Network, to head brand and content marketing

31 Dec,2018

By A Correspondent

 

iTV Network has appointed Pooja Gupta as Vice President – Brand & Content Marketing. Gupta has worked with News Nation, News 24, India TV, Business Standard and most recently at Zee Media Corporation Limited. She has also with the iTV Network in the past.

 

Said Gupta: “The inherent value of content is realized in its presentation, and likewise, the importance of presentation rests in the ability to deliver the right content, in the right way, to the right audience. I will work towards driving a strong content-led value proposition for our viewers, as well as to amplify the premiumness and the brand iTV network as distinctive competence.”

 

Speaking on Gupta’s role with iTV Network, Kartikeya Sharma, Founder and Promoter of iTV Network, said: “With increasing competition, emergence of multiple media and an increasingly transitory audience attention span, Pooja with her experienced blend of marketing acumen will play an instrumental role in helping our marketing activities keep pace with Network’s growth as we ramp up to launch more sustainably designed products to meet the demands of our viewers, and seek to reinforce our commitment through engaging and thought provoking content to increase traction with the company’s advertiser-customer.”

 

 

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