Tata Motors inks multiyear partnership with Pro Kabaddi League

08 Oct,2018

By A Correspondent

 

The Commercial Vehicles Business Unit (CVBU) of Tata Motors announced a three-year long partnership with the Pro Kabaddi League (PKL) as Associate Sponsor, starting this season. Concurrently, Tata Motors will extend their commercial support to Pro Kabaddi franchisee U.P. Yoddha as the principal sponsor for the second consecutive year.

 

Commenting on this development, Girish Wagh, President – Commercial Vehicle Business Unit, Tata Motors said: “Games like Kabaddi have always been at the forefront to connect with the masses in India exemplifying the energy, the passion and dynamism which the Tata Motors Commercial Vehicle Brand has always been associated with. Kabaddi as a sport is a passion in our hinterland and PKL is elevating the game through high visibility and appeal to the country at large. Commercial Vehicles are the backbone of our economy and in some manner touch everyone’s life on an everyday basis and Kabaddi as a sport is also one for the masses and touches all sections of Society. We are truly delighted to partner with the Pro Kabaddi League franchise and continue our association with the U.P. Yoddha team. We are confident that these associations will reap great benefits in building deeper connections with more natural roots in the heartland of India – something few other sports or marketing events can ever match.”

 

 

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