DigitasLBi to now be called Digitas

14 Mar,2018

By A Correspondent

 

Five years after the merger between Digitas and LBi, DigitasLBi has announced it will drop the LBi from its name, returning to the name Digitas. Since 2013, the two agencies have integrated to form a global network focused in mission, purpose, and culture, notes a communique.

 

Said Michael Kahn, Global Brand President, Digitas: “Digitas is a brand of unrivaled passion and diversity of talent, all under one roof. We now take the world stage united in name, in belief, and in the unique value we bring to our employees, to clients, and to Publicis Groupe. With ‘Truth. Connection. Wonder.’ as our strategic guidepost for the work we do, the people who do it, and the culture that enables it, we believe we’re positioning Digitas for sustainable growth in 2018 and beyond.”

 

 

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