Amrita TV appoints Aidem for adsales

29 Mar,2018

By A Correspondent

 

Aidem Ventures has been mandated to handle adsales for Amrita TV.

 

Jayakesh Nair

Said Jayakesh Nair, COO, Amrita TV: “We have developed a new content strategy for Amrita TV. The channel is all set to present a variety of exquisite programmes in 2018. Aidem’s knack of positioning channels in the advertiser market is remarkable. They establish a win – win scenario for both advertisers as well as the channel. I am sure this collaboration will help us exhibit Amrita TV’s potential as a valuable advertising platform.”

 

 

Karan Gupta

Added Karan Gupta, MD, Aidem Ventures: “At Aidem Ventures, we have always created success stories for the channels we have been assigned. It’s an honour to become the exclusive partner of Amrita TV. In the last couple of years, we have been extremely focused on building up our regional bouquet on a Pan-India basis. Equipped with a strong distribution and new content strategy for the coming year, we are confident of the channel’s success in the entertainment space.”

 

 

Alok Rakshit

Said Alok Rakshit, President, Aidem Ventures: “Amrita TV gives us an indepth access to the Kerala market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help Amrita TV to effectively leverage our domain knowledge, revenue management skills and industry relationship, thereby making it a mutually beneficial arrangement”.

 

 

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