Mastercard uses #KhulGayiLife to promote use of debit card for everyday payments

23 Jan,2018

 

 

Mastercard has launched ‘KhulGayiLife’, its latest campaign aimed at accelerating the country’s ongoing shift from cash to digital payments. The new campaign that’s created by McCann will further strengthen the company’s digital payments efforts in the metros with an increased focus on the Tier 2 and 3 cities.

 

Commenting on the launch of #KhulGayiLife, Manasi Narasimhan Vice-President, Marketing and Communications said: “Mastercard has always been at the forefront of creating a trusted payment gateway and is leading the effort to build a digitally empowered socio-economic ecosystem. We have been supporting the Indian government’s agenda of establishing India as a cashless society through our technology solutions, partnerships and investments in the country. To further accelerate the acceptance of digital payments, we have launched #KhulGayiLife, our latest marketing campaign. Through this, we aim to reach out to consumers across metros and Tier 2 and Tier 3 cities over the next few months. We are confident that this campaign will bring forth the true potential of digital payments thus establishing Debit Cards as a safe and secure payment option.”

 

 

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