BBC bullish on India with 4 language services

05 Oct,2017

By A Correspondent

 

BBC News has begun a major expansion in India, launching news services in four Indian languages – Gujarati, Marathi, Punjabi and Telugu – and relaunching a nightly TV news bulletin in Hindi, BBC Duniya, to be broadcast on India News.

 

The new services are available online and on social media, with a Telugu TV bulletin, BBC Prapancham. This will be broadcast on Eenadu TV Andhra Pradesh and Eenadu TV Telangana.

 

This forms part of a significant BBC investment in India, including an expanded news bureau in Delhi with two new TV studios. The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia.

 

This follows a huge talent drive in India, with the BBC recruiting more than 150 new journalistic staff from across the country.

 

Said Lord Hall of Birkenhead, Director General of the BBC who was in India for the the launch: “I’m delighted to be in India to mark such a significant milestone for the BBC. For decades, audiences in India have trusted the BBC to bring them impartial, independent news, and today millions more have the chance to access the BBC in their own languages.We know the BBC is already held in great regard and affection across India, and we want to bring BBC News to new audiences, particularly the next generation of news consumers. We’ve recruited amazingly talented new journalists from across India, and it’s been an honour to meet many of them today.

 

Added K.Bapineedu, CEO of Eenadu TV Network: “The BBC has established its brand name as a credible news channel across the globe. The initiative from the BBC to produce international stories with a global perspective, in the Telugu language and to be broadcast on the ETV Network , will add value to our existing  endeavour of reaching the Telugu audience with the highest reach and authenticity.”

 

Said Kartikeya Sharma, Founder and Promoter of iTV Network: “The BBC is known for its well-researched and unbiased content, which will now reach our viewers in a language and format they can easily comprehend. India News is acknowledged as a channel that captures the pulse of the nation and promotes a brand of direct and responsible news coverage. With the coming together of the two, our viewers can look forward to getting a global perspective on stories of international significance from networks they can trust.”

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