Total viewership jumps 18% as BARC updates TV universe

02 Mar,2017

By A Correspondent

 

BARC India has released its weekly viewership data today (Thursday, March 2) basis a revised Universe Estimate (UE), which is based on the results of Broadcast India Survey undertaken to ascertain the TV universe and Television Viewing Habits in the country.  With this, BARC India has updated and aligned its TV Universe in line with ground level changes in demographics, TV ownership and connection type, language preference, changes in NCCS profiles etc, notes a communique.

 

The fieldwork for the Broadcast India Survey was carried out over Nov 2015 to Feb 2016, and covered 3,00,000 homes across 590 Districts comprising about 4300 Towns/Villages. All 1 Lakh+ towns were covered, while towns below 1 Lakh were selected by a Probability Proportional to Size (PPS) method, the communique notes, adding: “With the new UE, Week 8 has seen a significant increase of 18% in Total TV viewership in the country. Total TV impressions have grown from 22.7 billion in week 7 to 26.7 billion impressions in week 8.”

 

Said Partho Dasgupta, CEO, BARC India: “BI 2016 is one of the biggest survey’s done in the country so far. The TV universe in India is ever growing and changing and so is the profile and choice of a TV viewer. The last survey done was in 2013 and the last Census was in 2011. The consumer and viewer landscape is changing rapidly – with electrification, prosperity, changing modes of signal and digitisation. We wanted to reflect this change in viewership numbers and hence conducted our own Establishment Survey. This will help our subscribers and the eco system align their strategies for better targeting. The new reality is TV viewership is rapidly growing and how.”

 

And here’s more from the communique:

“The study also highlights the fact that TV HHs have grown faster in NCCS B and C, thus increasing the share of the middle class. While NCCS A has dropped from 22% to 21%, NCCS B and C have gone up from 24% to 27% and 31% to 32% respectively. NCCS D/E on the other hand has de-grown from 23% to 20%. These trends are in line with fragmentation of family sizes (leading to lower average family sizes) and rising economic growth and rising prosperity. It also shows that India has more nuclear families without elders than ever before, and it is also the dominant family group among TV owning homes. While composition of joint families in the universe has come down from 26% to 22%, nuclear families with elders has grown from 53% to 58%.

 

“Some key changes have been seen in the BI study like electrification, migration, digitisation, rise in smaller and nuclear family culture, increase in middle class, inclusion of rural markets and single TV households which has an impact on TV viewership behaviour.

 

“BI-2016, the report based on the survey, contains not just an updated count and composition of TV homes across urban and rural India, but also offers data and insights that would be of immense value to marketers and advertisers. It contains granular data and information on media consumption habits of Indians, as well as select durable ownership and packaged goods purchase profiles. It is an updated database of Indian consumer behaviour.” 

Highlights of Week 8 Data:

Week:8 Top 5 Channels – Hindi GEC

Rank

Channels

Impressions (000s) sum

1

STAR Plus

712076

2

Colors

640525

3

Rishtey

537507

4

Sony Pal

523334

5

Zee TV

508260

HSM (U+R) : NCCS All : 2+ Individuals

 

Week:8 Top 5 Channels – Hindi GEC Urban

Rank

Channels

Impressions (000s) sum

1

STAR Plus

476677

2

Colors

429120

3

Sony Entertainment Television

324587

4

Zee TV

281062

5

SONY SAB

269453

HSM (Urban) : NCCS All : 2+ Individuals

 

Week:8 Top 5 Channels – Hindi GEC Rural

Rank

Channels

Impressions (000s) sum

1

Rishtey

409571

2

Zee Anmol

400799

3

Sony Pal

373988

4

STAR Utsav

342382

5

STAR Plus

235398

HSM (Rural) : NCCS All : 2+ Individuals

 

Week:8 Top 3 Channels – Hindi Movies

Rank

Channels

Impressions (000s) sum

1

Sony MAX

434571

2

Sony Wah

414650

3

Zee Cinema

364194

HSM (U+R) : NCCS All : 2+ Individuals

 

Week:8 Top 3 Channels – Hindi Movies Urban

Rank

Channels

Impressions (000s) sum

1

Sony MAX

255351

2

STAR Gold

217667

3

Zee Cinema

197575

HSM (Urban) : NCCS All : 2+ Individuals

Week:8 Top 3 Channels – Hindi Movies Rural

Rank

Channels

Impressions (000s) sum

1

Sony Wah

314442

2

Zee Anmol Cinema

269749

3

STAR Utsav Movies

227191

HSM (Rural) : NCCS All : 2+ Individuals

 

Week:8 Top 3 Channels – Hindi News

Rank

Channels

Impressions (000s) sum

1

AajTak

126940

2

India TV

101439

3

ABP News

93517

HSM (U+R) : NCCS All : 15+ Individuals

 

Week:8 Top 3 Channels – Hindi News Urban

Rank

Channels

Impressions (000s) sum

1

AajTak

66923

2

India TV

56958

3

Zee News

52611

HSM (Urban) : NCCS All : 15+ Individuals

Week:8 Top 3 Channels – Hindi News Rural

Rank

Channels

Impressions (000s) sum

1

AajTak

60016

2

India TV

44481

3

ABP News

43232

HSM (Rural) : NCCS All : 15+ Individuals

 

Week:8 Top 3 Channels – English Business News

Rank

Channels

Impressions (000s) sum

1

CNBC TV 18

530

2

ET Now

255

3

NDTV Profit and NDTV Prime

73

All India (U+R) : NCCS AB : Males 22+ Individuals

Week:8 Top 3 Channels – Eng News

Rank

Channels

Impressions (000s) sum

1

Times Now

798

2

India Today Television

498

3

CNN News18

404

All India (U+R) : NCCS AB : Males 22+ Individuals

Week:8 Top 3 Channels – English Entertainment

Rank

Channels

Impressions (000s) sum

1

Zee Café

275

2

STAR World

232

3

Comedy Central

230

6 Mega Cities : NCCS AB : 2+ Individuals

Week:8 Top 3 Channels – English Movies

Rank

Channels

Impressions (000s) sum

1

STAR Movies

2639

2

Movies Now

2636

3

Sony PIX

1883

6 Mega Cities : NCCS AB : 2+ Individuals

Week:8 Top 2 Channels – Hindi Business News

Rank

Channels

Impressions (000s) sum

1

CNBC Awaaz

1787

2

Zee Business

1204

HSM (U+R) : NCCS AB : Males 22+ Individuals

 

Week:8 Top 3 Channels – Infotainment

Rank

Channels

Impressions (000s) sum

1

History TV 18

5567

2

Discovery Channel

4897

3

Animal Planet

3082

6 Mega Cities : NCCS AB : 2+ Individuals

 

Week:8 Top 3 Channels – Kids

Rank

Channels

Impressions (000s) sum

1

NICK

105172

2

Cartoon Network

79562

3

Pogo TV

73350

All India (U+R) : NCCS All : 2 – 14 years Individuals

 

Week:8 Top 3 Channels – Music

Rank

Channels

Impressions (000s) sum

1

Mastiii

179053

2

B4U Music

116500

3

9XM

106247

All India (U+R) : NCCS All : 2+ Individuals

Week:8 Top 3 Channels – Sports

Rank

Channels

Impressions (000s) sum

1

STAR Sports 3

113412

2

STAR Sports 1

90453

3

Ten 1

75244

All India (U+R) : NCCS All : 2+ Individuals

 

Week:8 Top 3 Channels – Youth

Rank

Channels

Impressions (000s) sum

1

Zing

14374

2

MTV

9992

3

Bindass

7791

All India (U+R) : NCCS All : 15 – 21 years Individuals

 

Week:8 Top 3 Channels – Lifestyle

Rank

Channels

Impressions (000s) sum

1

Living Foodz

1383

2

Fox Life

946

3

FYI TV18

796

6 Mega Cities : NCCS AB : 2+ Individuals

 

Week:8 Top 3 Channels – Kannada

Rank

Channels

Impressions (000s) sum

1

Colors Kannada

375996

2

Zee Kannada

295263

3

Star Suvarna

253946

Karnataka (U+R) : NCCS All : 2+ Individuals

 

Week:8 Top 3 Channels – Malayalam

Rank

Channels

Impressions (000s) sum

1

Asianet

277807

2

MazhavilManorama

99324

3

Surya TV

76831

Kerala (U+R) : NCCS All : 2+ Individuals

 

Week:8 Top 3 Channels – Marathi

Rank

Channels

Impressions (000s) sum

1

Zee Marathi

272174

2

Colors Marathi

75169

3

Zee Talkies

71598

Mah/ Goa (U+R) : NCCS All : 2+ Individuals

 

Week:8 Top 3 Channels – Tamil

Rank

Channels

Impressions (000s) sum

1

Sun TV

1010396

2

KTV

294777

3

Zee Tamil

225022

Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals

 

Week:8 Top 3 Channels – Telugu

Rank

Channels

Impressions (000s) sum

1

Gemini TV

551814

2

Zee Telugu

467322

3

STAR Maa

446110

AP/ Telangana (U+R) : NCCS All : 2+ Individuals

 

Week:8 Top 3 Channels – Bhojpuri

Rank

Channels

Impressions (000s) sum

1

Big Ganga

35992

2

Bhojpuri Cinema

21223

3

Dangal TV

12955

Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals

 

Week:8 Top 3 Channels – Bangla

Rank

Channels

Impressions (000s) sum

1

STAR Jalsha

363445

2

Zee Bangla

198257

3

Jalsha Movies

76437

WB (U+R): NCCS All : 2+ Individuals

 

Week:8 Top 3 Channels – Oriya

Rank

Channels

Impressions (000s) sum

1

Sarthak TV

89468

2

Tarang TV

66156

3

Odisha TV

32140

Odisha (U+R) : NCCS All : 2+ Individuals

Week:8 Top 3 Channels – Punjabi

Rank

Channels

Impressions (000s) sum

1

DD Punjabi

53222

2

PTC Punjabi

47270

3

Chardikla Time TV

37129

Pun / Har / Cha / HP / J&K (U+R): NCCS All:  2+ Individuals

Week:8 Top 3 Channels – Gujarati

Rank

Channels

Impressions (000s) sum

1

Colors Gujarati

13127

2

ABP Asmita

7913

3

TV9 Gujarati

7469

Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals

Week:8 Top 3 Channels – Assamese

Rank

Channels

Impressions (000s) sum

1

Rang

15930

2

News Live 24×7

15561

3

DY 365

9156

Assam / North East / Sikkim(U+R): NCCS All: 2+ Individuals

 

 

 

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