Organic Harvest urges consumers to get closer to nature

14 Mar,2017

 

 

Organic Harvest has rolled out its first advertising campaign recently. The communication campaign is in line with the brand’s claim of making beauty products which speak of nature in its purest form. Organic Harvest’s new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime.

 

Speaking about the campaign, Rahul Agarwal, CEO, Organic Harvest said: “Organic Harvest is not just a beauty care range, it is a lifestyle. It’s about diversifying the way you view beauty and personal care sync with nature.We were very clear about our positioning. It was important to showcase the essence of the brand and also the promise it holds towards the target segment.

 

Talking about the marketing strategy, he further added, “The personal care industry is flooded with numerous brands, however, there is still niche in the industry. The diversification strategy of choosing different mediums was a big decision, as it was important to evaluate and understand each medium keeping in mind our target audience. We want to make Organic Harvest- an aspirational brand and through this campaign we shall be able to build maximum exposure for our products, consequently, gaining the market attention.”

 

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