DigitalF5 bags the complete digital marketing mandate for Victorinox

17 Mar,2017

By A Correspondent

 

DigitalF5 has acquired the digital marketing mandate of Victorinox, makers of the Swiss Army Knife and utility products such as cutlery, watches and travel gear.

 

The win includes managing the online business of GuteReise.in which is an authorised retail dealer of the brand Victorinox and has over 15 stores across multiple cities in the country.

 

Commenting on the acquisition, Barin Mukherjee Co-Founder & CEO,  DigitalF5 said: “It is a very rare opportunity for us to be an end-to-end services provider and yet remain an integral part of a brand’s business growth trajectory on the digital domain. To associate with such a massive global brandname as Victorinox, with an integral business connect rather than just advertising campaigns is indeed a welcome challenge for us at F5.

 

Explaining the reasons behind his choice of agency, Colonel Chandhoke, MD Victorinox India, said, “We chose DigitalF5 primarily because of their understanding and capabilities on e-commerce as a space.  Theirability to build cross functional teams, set up processes that work in sync with Victorinox team and integrationof each component of e-commerce todeliver the desired consumer experience is what distinguishes them from other organizations.”

 

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