WATConsult wins the digital mandate of Madame Tussauds in India

19 Jan,2017

By A Correspondent

 

WATConsult has won the digital and social media mandate of wax museum, Madame Tussauds,which is soon to be launched in New Delhi.

The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.

Speaking on the new win, Rajiv Dingra, Founder and CEO, WATConsult said, “As a fan of Madam Tussauds and having visited their museums across the world, I am excited that they are launching in India; further for WATConsult to be associated with a global brand like them. We look forward to creating some truly innovative campaigns using technology.”

Sharing his views, Anshul Jain, General Manager and Director, Merlin Entertainment India said, “Merlin Entertainments group, World’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the No 1 wax attraction in the world, with a rich legacy of over 250 years in Connaught Place, New Delhi. :

Added Sabia Gulati, Head – Marketing& Sales, Madame Tussauds India: “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint”

 

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