Zirca Digital Solutions has announced that the company will expand its current partnership with Microsoft and in addition to Display Ad Sales will also act as Miscrosoft search platform Bing’s sales partner for search advertising sales in India. Zirca will work on showcasing Microsoft Bing’s strength as a credible challenger in the Rs 3000 crore search market bringing in new audiences and new searches.
“Bing’s increasing popularity in India, especially among well-informed audiences, provides the perfect catalyst for marketers to engage with a large, diverse population,” said Grant Watts, Regional Director of APAC, Microsoft Search Advertising. “Zirca’s strong heritage in providing smart advertising and marketing solutions to brands with great strategic frameworks will support our mission of increasing our presence in the Indian market and deepening our relationships with customers in the country.”
“We’re extremely proud to exclusively represent Microsoft Bing in India. We have seen Bing gaining significant momentum and adoption among the Internet users in the country and a major uptake amongst brands for their domestic and international search marketing. In the last 6 months we have seen a significant 150% growth in wallet share,” said Neena Dasgupta, CEO, Zirca Digital Solutions. “This win fortifies our relationship with Microsoft, further demonstrating our expertise in bringing successful digital partnerships to India,” she added.
“We are delighted to partner with Microsoft Bing search advertising business in India. This partnership will provide advertisers and marketers with a unique opportunity to make the most of one of the world’s most innovative global search platforms. Additionally, it will also help us understand how search is powering next- generation technology solutions,” said Karan Kumar Gupta, Managing Director, Zirca.