WATConsult receives 160 entries for ‘WAT’s your Big Idea’​’

11 Nov,2016

By A Correspondent

 

WATConsult reports an encouraging response in its first ever college competition programme – WAT’s your Big Idea (#WYBI). They received 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

 

Every brand associated, shared a brief with the students pertaining to their target audience. Jack and Jones wanted ideas which helped them in getting more footfalls and sales. Radio Mirchi looked for ideas which increased their website traffic; HUL brief’s was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

 

LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price. L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the India population and Warner Bros. India brief was around increasing social media engagement and tune-ins.

 

Rajiv Dingra

Said Rajiv Dingra, Founder and CEO:  “We are surprised at the quality of the entries received. Many of the entries were leaning towards ‘innovation’ in engagement and there is a clear trend towards the use of technology. The next round is going to be equally exciting as the shortlisted entries will get a chance to improve their ideas with the WATConsult team and then present it in person to the Jury Members/Brand Managers in a final showdown.”

 

WYBI is a unique platform which provides massive opportunities to the next generation, in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

 

Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The selected winners will be rewarded monetarily with an endorsed certification and job guarantee. MxMIndia is partnering the event.

 

 

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