WATConsult launches digital ideation competition for collegians

19 Oct,2016

By A Correspondent

 

Leading digital and social media agency WATConsult has announced an ideation competition for colleges across the country – WAT’s your Big Idea (#WYBI).

Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The students can log onto www.watsyourbigidea.com and crack the creative brief given by a brand live, post which WATConsult will screen their applications (*See disclosure).

Shortlisted teams need to share a video detailing the idea which will further be shortlisted by a panel of esteemed jury which includes, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network; Rajiv Dingra, Founder and CEO, WATConsult; Vineet Gautam, CEO and Country Head, Bestseller India; Kailash Kulkarni, L&T Investment Management Limited; Vishal Sampat, Chief Digital Officer, Reliance Jio; Sashwat Sharma, Head – Oral Care, HUL; Rahul Balyan, EVP Head-Digital Initiatives, Radio Mirchi and Rohit Bhandari, Sr. Director and Network Head of English Entertainment, Warner Bros. India, before announcing the winners.

The selected winners will be rewarded monetarily with an endorsed certification and job guarantee. WATConsult has partnered with 20 leading educational institutes across India, like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The brands on board are Pepsodent (HUL), Jack and Jones, L&T Mutual Funds, Warner Bros, Radio Mirchi and LYF Smartphone+.

Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult, said, “We are elated to announce WAT’S your Big Idea where ideas for different brands are the main deliverables. WYBI is a unique platform that brings the industry together – brand marketers, agency and aspiring students with a singular goal to inspire and appreciate great ideas. We encourage students to bring forward their best ideas and would love to support them in every way possible.”

Sharing his views, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network said, “It gives me immense pleasure to be on the jury for such an exciting initiative. The young generation is always bursting with vivacious ideas and with WATConsult’s initiative; we are sure we will witness some great ideas and introduce new talent in the industry. Dentsu Aegis Network has always stood for innovating the way brands are built and this is a good example of a step in that direction.”

 

Disclosure: MxMIndia is partnering WATConsult for this competition

 

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