Sabyasachi ‘Zap’ Sengupta joins McCann as National Chief of Films & Content

08 Jun,2016

By A Correspondent

 

Sabyasachi Sengupta

Zap or Sabyasachi Sengupta is set to join McCann Worldgroup India as National Chief of Films and Content. Working from McCann Delhi he will have a national responsibility.

 

Said Prasoon Joshi CEO & CCO McCann India and Chairman Asia Pacific: “Zap is from a rare breed of professionals who have integrity and unmatchable work ethic. He’s an exceptional creative mind and has also explored multiple disciplines of Advertising. He will add another dimension to McCann’s client offerings especially in today’s complex media world where the need for such layered talent is high.

 

Zap began his career in Delhi two decades back, working at agencies like JWT and O&M and created some popular work like Pepsi – Nothing official about it, Adidas, Kit Kat – Have a break, Seagram’s -100 Pipers etc. As an independent adfilm-maker, he has produced work for brands such as Nescafe, Saffola, Vaseline, Maggi, Bajaj, Caratlane, Stayfree etc.

 

Zap who will be onboard with McCann from July 2016 expressed his excitement for this new chapter, saying: “Films are the most powerful narratives of the contemporary world, and McCann has acquired a creative edge with its own unique signature. I look forward to further stimulating, synchronising and streamlining the whole process within an expanded McCann framework.”

 

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