Day1@Cannes2016: Medulla is Healthcare Agency of the Year, wins 7 metals. Rediff gets a silver

20 Jun,2016

By A Correspondent

 

It was a case of India Shining on the first day of Cannes Lions 2016 with Mumbai-based Medulla Communications winning big with seven Lions.

 

Medulla also bagged the ‘Healthcare Agency of the Year’, the first time ever that an Indian agency has been accorded this title. It may be remembered that Medulla was third in the pecking order at Cannes Lions last year.

 

Of the 7 metals Medulla bagged, there were 2 Golds, 2 Silvers and 3 Bronze. The two Golds were for Indian Association for Palliative Care’s Last Words campaign under the Education and Awareness sub-category of the Pharma Lions. A silver and bronze were bagged GSK’s ‘Slums for Worms’ campaign and two Bronze Lions were won for Johnson & Johnson’s ADHD Symptom Stamps.

 

For Rediffusion Y&R, the Bronze was for the Tata Motors ‘Dipper Condoms’ ad in the Education & Awareness sub-category of Health and Wellness Lions.

 

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