Amith Prabhu: 15 books to read for PR pros in the year ahead

14 Dec,2015

By Amith Prabhu

 

As I was setting up a library at the Indian School of Communications and Reputation I spent considerable time researching the 100 must-have books in a library of a PR professional. We hope to make it the best library for a communicator. I have picked 15 books that anyone in the business must read:

1. Big Data: A Revolution That Will Transform How We Live, Work and Think by Viktor Mayer-Schönberger and Kenneth Cukier

 

2. Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday

 

3. The Art of Seduction by Robert Greene

 

4. Repositioning by Jack Trout

 

5. The Father of Spin by Larry Tye

 

6. Spin Sucks: How the Public Relations Industry Got Such a Bad Name and How You Can Fix It by Gini Dietrich

 

7. Business and Community: The Story of Corporate Social Responsibility in India by Pushpa Sundar

 

8. Public Relations in India: New Tasks and Responsibilities by J V Vilanilam

 

9. Crystallizing Public Opinion by Edward L. Bernays

 

10. Social Media Explained by Mark Schaefer

 

11. Reputation Rules by Daniel Diermeier

 

12. Trust me, PR is Dead by Robert Philips

 

13. Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line by Kevin Jackson

 

14. Managing the Professional Service Firm by David Meister

 

15. New rules of marketing and PR by David Merman Scott

 

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