Rediffusion Y&R bags creative duties of KIFF 2015

06 Nov,2015

By A Correspondent

 

Kolkata International Film Festival is the second-oldest film festival in India. Its focus this year is on “Hollywood”. Keeping in line with this, Rediffusion Y&R has worked on a campaign fashioned around well known Hollywood production companies. The Campaign includes 360 degree support of Press, Outdoor, Digital, Poster and Merchandise. The first four ads have already been released.

 

Piyash Ghosh and Nilanjan Dasgupta – Executive Creative Directors (South- East), Rediffusion-Y&R said, “We took the reference of some of the well-known production houses based out of Hollywood and recreated them with Kolkata’s iconic structures. The main motif, the terracotta camera has been created keeping in mind the art form of Bengal.”

 

Atri Bhattacharya, an IAS and Principal Secretary- Department of Information & Cultural Affairs, Government of West Bengal said, “Rediffusion-Y&R had great communication ideas, they have really thought out of the box. It’s the creative edge where they have cut out others in the line. They are also taking care of what we call the 360 degree communication.”

 

Suparna Mucadum- Vice President, Rediffusion-Y&R Kolkata adds “Winning this prestigious campaign is very gratifying. In an era, where cutting clutter is a difficult task, our work on KIFF is already able to capture attention. The task is to enthrall all cinema aficionados to not only live the theme; but also take home a bit of Hollywood with them. For this we have worked on an all round campaign with contemporary digital ideas and interesting merchandise products too.”

 

KIFF showcases creative work of most innovative and artistic film makers of the world.The festival will feature 149 films by 137 directors from 61 countries in 15 categories at 12 venues from 14th November to 21st November. Amitabh Bachchan will inaugurate the festival at Netaji Indoor Stadium, in the presence of Honorable Chief Minister Mamata Banerjee.

 

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