Sagnik Ghosh likely to head marketing at Star Plus

16 Oct,2015

By A Correspondent

 

Why should a top marketer from a top private bank like Axis want to join the big, bad world of media? Because it’s got all the excitement. It’s the ultimate fast moving consumer good, we are told.

 

Ask the various folk from Hindustan Unilever, Whirpool and the like and they aren’t complaining. In fact they seem to be enjoying every bit of it. Or so we are told.

 

Anyway, the news is that Sagnik Ghosh, Senior VP and Head of Marketing at Axis Bank has quit and is all set to join Star India as head of marketing at Star Plus, a position left vacant after Nikhil Madhok moved to be Business Head of Life OK.

 

Star Plus is already the #1 Hindi GEC, but its supremacy has been questioned in the recent past. Now that’s a turf that Ghosh will enjoy playing on.

 

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