Asus celebrates ‘Make in India’ feat on Facebook page

07 Oct,2015

By A Correspondent

 

ASUS India recently unveiled a video titled ‘Incredible Made in India’ on its Facebook page that takes a look at the historic feats that have distinguished the nation in the global arena.

 

Conceptualized and created by full-service digital agency BC Web Wise, the video goes on to reveal that the high-end ASUS Zenfones will now be made in India.

 

ASUS India shared the video with press and on social media on Friday, 02nd October as it announced its local manufacturing plans, starting with the Zenfone 2 Laser, at a facility based in Sricity, Andhra Pradesh. Inspired by the brand’s tagline ‘In Search of Incredible,’ the core idea behind the video was to sensitize audiences and instill a sense of pride in all things ‘Incredible Made in India’.

 

The sand art video showcases several historic exploits and inventions by Indian individuals and institutions right from the invention of zero, or building the world’s largest railway network, to the most economical Mars mission, and even Sachin’s 100 centuries in ODI cricket. It closes by adjoining ASUS India’s announcement to manufacture the Zenfone range in India.

 

The use of sand art was done to creatively emphasize the ‘incredible’ nature of India’s accomplishments through history while projecting its readiness as a manufacturing hub.

 

The video has already garnered more than 176,000 likes on ASUS India’s Facebook page.

 

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