AIR appoints releaseMyAd as its online virtual agency
By A Correspondent
All India Radio accorded its first official recognition to releaseMyAd, India’s largest online ad platform as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow & FM Gold.
As one of the country’s foremost welfare awareness medium, All India Radio enjoys a far wider reach across the country than that of any other private FM station. As an online platform that creates advertising opportunities for small and medium businesses in radio, cinema and print segments across India, releaseMyAd’s partnership with AIR could not have been a more compatible one. As enterprises, both AIR and releaseMyAd function to empower Indians in their own way.
To reinforce its presence in the virtual world, All India Radio has engaged releaseMyAd to meet twin objectives of optimum inventory utilization as well as revenue augmentation. The facility allows advertisers to book ads online across all channels of AIR with a simple mouse-click. As an online media option, releaseMyAd makes mass media advertising options accessible to all by effectively matchmaking between media owners and advertisers. “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilization of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues”, says Amitabh Shukla, Additional Director General (Commercial) All India Radio.
“All India Radio is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the parliamentary talk, world cup commentary or the Prime Minister’s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalize on the AIR’s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer”, says Sharad Lunia, founder of releaseMyAd.