Sniper makes debut in India

07 Apr,2015

By A Correspondent

 

The 120 Media Collective, a digitally-inclined company founded by media entrepreneur has launched Sniper, a brand that aims to redefine commercials and content production by providing agile production and effective amplification to meet the rapidly changing needs of today’s marketing paradigm and evolving content models.

 

The launch of Sniper stems from the need for a new hybrid entity that combines the best of the big-budget, high production values model of Bang Bang Films coupled with the company’s lean and flexible digital content production model that has seen tremendous success over the past 24 months. Sniper will produce TV commercials, as well as long, short and mid-form content and also see it through to amplification across social platforms and paid digital media, where applicable.

 

Roopak Saluja

Commenting on the launch, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “At The 120 Media Collective, we believe staunchly that content is king but also that distribution is god. Video has become par for the course for brands, advertisers, media and publishers alike. The TV commercial as we’ve known it is no longer the only show in town and with new platforms mushrooming and the evolution of consumption habits, we’re seeing the emergence of a range of video types- long, short and mid form. With multiple pieces of content produced by a brand in a year, the shelf life of each piece of content goes down and consequently the willingness, ability and propensity to spend on each of them decreases.”

 

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