mid-day bids goodbye to Pune edition

01 Dec,2014

By Sandeep Puraname

 

Mumbai daily mid-day has stopped publishing from Pune. Friday, November 28 was the last day when the Pune edition of the daily was printed. A front-page announcement signed by ‘Team mid-day’ reasoned: “It was clear that our earnings were not quite matching up to the investments we have made, and the costs we put in every day to bring you a top-quality product.”

 

This isn’t the first time mid-day has tried an edition in the city that’s grown beyond being a pensioner’s paradise. In the 1990s too, mid-day (then written: Mid-Day) had commenced and suspended an edition in the two-wheeler town.

 

The front-page announcement in Mid-Day Pune announcing the edition's closure

 

The announcement added: “Today is the final issue of mid-day, and it is with a heavy heart that we bid farewell. We hope that Pune will continue to remain as vibrant as it is right now, and grow to be a city to reckon with internationally. Actually, we know it will.”

 

The note ends with a “Until we meet again” leaving behind a glimmer of hope that the paper may return if the good times are back.

 

mid-day’s exit happens a few months after dna also bid goodbye to the city. The Jagran Prakashan Limited-owned mid-day had shuttered its New Delhi and Bengaluru editions in December 2011.

 

When asked why newspapers haven’t been successful in the city, a senior media planner requesting anonymity said: “It’s not that there’s no scope for a new English daily, but, yes, there is a huge entry barrier with The Times of India ruling in the city. Sakal of course dominates the market, but that’s in the Marathi space.”

 

Meanwhile, it is rumoured that Lokmat may consider entering the city with its English daily Lokmat Times now that the market is less cluttered. For the growing number of media professionals in the city, and a large number passing out from the scores of media and business schools in and around the city, this could well be good news.

 

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