Amith Prabhu: Fourteen must reads in 2014

29 Dec,2014

By Amith Prabhu

 

As the year comes to an end, I have compiled a list of fourteen articles that are worth saving and reading that were published in the last twelve months in various portals that are relevant to the profession. Make sure you read them during the next long weekend and share them with fellow practcioners.

 

1. 5 PR trends that are going to be making an impact in 2014 –https://www.americanexpress.com/us/small-business/openforum/articles/5-must-know-public-relations-trends-for-2014/

2. PR’s Battle For Marketing Relevance – http://www.holmesreport.com/long-reads/article/cannes-2014-pr’s-battle-for-marketing-relevance

3. Why the Future of Digital Marketing Is Pure PR – http://www.marketingprofs.com/articles/2014/24859/why-the-future-of-digital-marketing-is-pure-pr#ixzz3L0C4tIs6

4. The One Lie That Brought Down Walmart’s PR Chief – http://www.businessweek.com/articles/2014-09-16/the-one-lie-that-brought-down-walmarts-pr-chief

5. 5 Measurements for PR ROI – http://www.forbes.com/sites/ilyapozin/2014/05/29/5-measurements-for-pr-roi/

6. Social Media, Marketing and PR: Who’s Responsible for What? – http://mashable.com/2014/03/26/social-media-marketing-responsibilities/

7. 8 Ways Public Relations Can Fuel Successful Content Marketing – http://contentmarketinginstitute.com/2014/06/public-relations-successful-content-marketing/

8. The Real Difference Between PR And Advertising – http://www.forbes.com/sites/robertwynne/2014/07/08/the-real-difference-between-pr-and-advertising-credibility/

9. Edelman P.R. Firm Acts to Correct Faux Pas – http://www.nytimes.com/2014/08/18/business/media/edelman-pr-firm-is-taking-steps-to-address-faux-pas-.html?_r=0

10. Why Are There So Many Women in Public Relations? – http://www.theatlantic.com/business/archive/2014/08/why-are-there-so-many-women-in-pr/375693/

11. Public Relations Has a PR Problem – http://www.huffingtonpost.com/molly-borchers/public-relations-has-a-pr_b_5942660.html

12. Goodbye, SEO: PR is the new king – http://www.prdaily.com/Main/Articles/17726.aspx

13. The communications industry needs great storytellers – https://www.facebook.com/SachinKalbag/posts/10152882797843013?fref=nf

14. Time for communicators to build brands by giving proper consideration to the ‘hopeful’ consumer – http://www.ipra.org/itl/12/2014/i-love-advertising-because-i-love-lying-seinfeld-s-barbs-point-the-way-to-consumer-happiness

 

And here’s a bonus for 2015: Free articles to read at leisure http://www.cuttingedgepr.com/free_articles.asp

 

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